Christmas and New Year Wishes for Customers: 60+ Messages

The best Christmas wishes for customers do three things in two or three sentences: use the customer’s name, thank them for something real from the year, and wish them a good holiday from your business. Keep offers out. On WhatsApp, send an approved marketing template on the morning of 24 or 25 December, in each customer’s local time.

Below are 64 original messages to copy and adapt, from warm greetings and B2B notes to offers, closure notices and Hindi wishes. After them come the parts most wish lists skip: 2026–27 dates, time zones, Meta’s template categories, the US restriction and costs.

Facts checked against Meta's and WhatsApp's documentation and official holiday lists from the US Office of Personnel Management, GOV.UK and India's Department of Personnel and Training on 25 September 2026. Rupee figures are Meta's India rates and exclude tax.

How to write a Christmas message customers will actually read

Your message competes with family photos and other brands. The ones that get read share four habits:

1. One person’s voice. “The whole team at the bakery” beats “our esteemed organisation”.
2. A specific thank-you. An order, a visit, a referral, patience during a delay.
3. One idea. A greeting, or an offer, or a notice. Mixing them also changes how Meta categorises the template.
4. A sign-off with your business name, so people know who wrote before they open the chat.

How to read the messages. [Name] is the customer’s name; in a WhatsApp template it becomes a variable such as {{1}}. [Business] is your business name, typed in as fixed text. Other brackets, such as [date], are details to fill in. Every message starts and ends with fixed text, because Meta’s template review rules say “The message template cannot start or end with a parameter”. The same page warns that emojis in the body “may also be limited”, so the examples use few.

Christmas and New Year 2026–27: dates and send windows

Christmas Day 2026 and New Year’s Day 2027 both fall on a Friday: two long weekends with a quiet week between.

Sources: the US Office of Personnel Management’s federal holidays, GOV.UK bank holidays and the 2026 gazetted holiday list issued under India’s Department of Personnel and Training order of 3 July 2025.

Timing and time zones

Send greetings in the customer’s morning, not yours: 9 am in Mumbai is 3:30 am in London. If you sell abroad, tag contacts by region and send one campaign per time zone. Choose the morning of 24 or 25 December for Christmas, not both. For New Year, the morning of 1 January beats midnight, when personal messages bury yours; B2B clients may prefer Monday 4 January.

Christmas wishes for customers

Pure greetings, with no offer, for 24 or 25 December. Change the detail in the middle to fit your business.

1. Hi [Name], the whole team at [Business] wanted to say a simple thank-you before the year runs out. May your Christmas be warm, unhurried and full of good company.
2. Dear [Name], every cup we poured for you this year made our little café feel like a neighbourhood. Have a cosy, happy Christmas, from all of us at [Business].
3. Hello [Name], thank you for trusting us with your smile this year. We hope your Christmas is all good food, easy laughter and zero toothaches. The team at [Business]
4. Hi [Name], from the stylists at [Business]: may your Christmas be as bright as the look you wear to the party. Thank you for sitting in our chair this year.
5. Merry Christmas, [Name]! We hope the parcels you ordered from us this year brought a few smiles. Thank you for shopping small with [Business].
6. Dear [Name], this season we’re grateful for customers who send us kind words, photos and the occasional complaint that makes us better. You’re one of them. Merry Christmas from [Business].
7. Hi [Name], a quick note from [Business]: thank you for choosing us again this year. We hope Christmas gives you time to rest, eat well and put your phone away for a while (after reading this, of course).
8. Hi [Name], your early-morning workouts kept us motivated too. Enjoy every slice of plum cake this Christmas without a second thought; we’ll see you in January. Team [Business]
9. Dear [Name], thank you for letting [Business] help you find your new home this year. May your first Christmas there be full of warmth and good memories.
10. Dear [Name], from our kitchen to your home: have a joyful Christmas, and thank you for making [Business] part of your family dinners this year.

Christmas greetings for clients, partners and suppliers

B2B messages are more formal and work best with no offer. A named person, a specific thank-you and wishes for their team go further than any discount.

11. Dear [Name], twelve months of clear briefs, fair deadlines and real partnership: thank you. Everyone at [Business] wishes you and your team a restful Christmas and a strong start to 2027.
12. Dear [Name], as the year closes, we want to thank you for your confidence in [Business]. Our warmest Christmas wishes go to you, your colleagues and your families.
13. Hello [Name], a sincere thank-you to you and your team for every order, every call and every problem we solved together in 2026. Merry Christmas from all of us at [Business].
14. Dear [Name], to a supplier who never let us down, even in the busiest weeks: thank you. We wish you a peaceful Christmas and a well-stocked New Year. [Business] Purchasing Team
15. Hi [Name], it has been a real pleasure building [project] with you this year. Here’s to a Christmas break with no notifications and a 2027 full of good launches. The team at [Business]
16. Dear [Name], thank you for referring clients to us this year; our practice grew because of your trust. Season’s greetings and best wishes for 2027 from the partners at [Business].
17. Hello [Name], Christmas greetings from the whole crew at [Business]. Thank you for keeping our trucks busy and our drivers supplied with chai at your loading bay. See you in the new year.

Happy holidays and season’s greetings for mixed audiences

“Merry Christmas” is warmer when you know your customers celebrate it. When a list spans many countries and faiths, as most B2B lists do, an inclusive greeting welcomes everyone. Keep both versions as separate templates and send each to the right segment.

18. Hi [Name], happy holidays from everyone at [Business]. However you celebrate this season, we hope it brings rest, good food and people you love.
19. Dear [Name], season’s greetings, and thank you for being with us in 2026. Wishing you a calm end to the year and a hopeful start to the next. [Business]
20. Hello [Name], warm wishes for the holiday season from [Business]. Thank you for every visit, every question and every recommendation this year.
21. Hi [Name], whatever this season means in your home, we hope it’s a happy one. Thank you for staying with [Business] through the year.
22. Dear [Name], the [Business] team sends its best wishes for a joyful holiday season and a healthy, successful 2027.
23. Hi [Name], it’s the season of lights, lists and long lunches. Happy holidays, and thank you for keeping [Business] on your list this year.

New Year wishes for customers and clients

24. Hi [Name], happy New Year from [Business]! Thank you for being part of our 2026. Here’s to a 2027 that’s kind to you.
25. Dear [Name], a new year, a clean page. May 2027 bring you good health, steady work and plenty of reasons to celebrate. With thanks, [Business].
26. Hi [Name], whatever resolutions you’ve made (or quietly dropped already), we’re cheering for you. Happy New Year from [Business].
27. Dear [Name], thank you for a rewarding year of working together. Our best wishes to you and your team for a prosperous 2027. [Business]
28. Hi [Name], happy New Year! Our doors reopen on [date] and we can’t wait to see you again. Warm wishes from the team at [Business].
29. Dear [Name], wishing you a healthy start to 2027. If a check-up is on your list this year, we’re here whenever you’re ready. [Business] Clinic
30. Hello [Name], 2026 was a big year for our students, and you were part of it. Happy New Year from the teachers at [Business] Academy.
31. Hi [Name], cheers to 365 new days and new places to explore. Happy New Year from your travel team at [Business].

Year-end thank-you with Christmas and New Year wishes

One message for the whole season. For thank-yous outside the holidays, such as after a first purchase or a referral, see our thank-you messages for customers.

32. Hi [Name], before we switch off the office lights for 2026: thank you for every order, message and recommendation. Merry Christmas and a bright New Year from [Business].
33. Dear [Name], this year you trusted us with [number] projects, and we don’t take that lightly. Wishing you a joyful Christmas and a New Year full of good news. [Business]
34. Hello [Name], thank you for being one of the first customers of [Business]. We couldn’t have had this year without you. Merry Christmas and happy New Year!
35. Hi [Name], a year-end note from us: thank you for your patience on busy days and your kind words on good ones. Have a merry Christmas and a gentle start to 2027. [Business]
36. Hi [Name], thank you for sticking with us this year, including the week our delivery van broke down. Merry Christmas, and here’s to a smoother 2027! [Business]

Save “how did we do this year?” for January; a feedback request inside a greeting turns a gift into a chore. Our guide on how to ask customers for feedback covers when to ask.

Short Christmas and New Year messages

For a quick reply, your WhatsApp Status or a sign on the shop door.

37. Merry Christmas from all of us at [Business]! 🎄
38. Happy holidays, and thank you for a great year. [Business]
39. Happy New Year! See you in 2027. [Business]
40. Thank you for the lovely wishes, [Name]! Merry Christmas to you and your family too.
41. Closed on 25 December, back on 26 December with fresh bakes. Merry Christmas!
42. Wishing you a calm Christmas and a cracking New Year. [Business]
43. Cheers to 2027, [Name]! Thanks for being with us. [Business]

A reply to a customer who wished you first (message 40) goes inside the 24-hour customer service window they opened, so it doesn’t need a template.

Christmas and New Year offer messages

Clearly marketing: one offer, one deadline, one action. On the WhatsApp Business Platform that action sits in a button, which keeps links out of the text.

44. Hi [Name], our Christmas gift boxes are ready at [Business]. Order by [date] and get [10%] off, with a handwritten card in every box. Tap below to pick yours.
45. Hello [Name], Christmas came early for members: [15%] off everything at [Business] from [date] to [date]. Show this message at the counter or tap Shop now.
46. Hi [Name], planning a Christmas dinner out? Book a table for four or more at [Business] before [date] and dessert is on us. Reply BOOK and we’ll call you.
47. Hi [Name], new year, new routine? Join [Business] in January and pay [₹999] for your first month. The offer closes on [date], so tap Join now to hold your spot.
48. Hello [Name], last call before Christmas: orders placed by [date] ship in time for the 25th. Use code [CODE] for free delivery. Happy shopping from [Business].
49. Hi [Name], thank you for a great year with us. As a small year-end thank-you, here’s [₹300] off your next visit to [Business], valid until [date]. Tap below to book.
50. Hi [Name], New Year’s Eve at [Business]: live music, a set menu and a midnight toast. Tables for [date] are limited, so tap Reserve to hold yours.

Holiday hours, closure and delivery cut-off notices

Notices 52 to 57 carry no greeting on purpose, for the category reasons explained below.

51. Hi [Name], a quick note on our holiday hours: [Business] is closed on 25 December and 1 January and open [hours] on all other days. Merry Christmas and a happy New Year!
52. Hello [Name], our office will be closed from [date] to [date]. Orders and messages received during that time will be answered from [date]. Thank you, [Business]
53. Hi [Name], to receive your order before Christmas, please order by [date] for standard delivery or by [date] for express. Later orders ship from [date]. Thank you, [Business]
54. Hello [Name], our clinic runs reduced hours from [date] to [date]. For urgent care in that period, call [phone]. Regular appointments resume on [date]. [Business]
55. Hi [Name], your order [order number] is packed, but our courier pauses pickups over the holiday. It will ship on [date] and should reach you by [date]. Thank you for your patience, [Business]
56. Dear [Name], please note our year-end schedule: invoices received after [date] will be processed on [date], and our warehouse reopens on [date]. [Business] Accounts
57. Thanks for your message! We’re closed for the holidays and back on [date]. For order tracking, please use [link]. Team [Business]

Message 57 is an automatic reply to customers who write while you’re closed; it goes inside the 24-hour window as a normal message, not a template. Order-specific updates like 55 are covered in our order confirmation message guide.

Christmas and New Year for businesses in India

Christmas Day is a gazetted holiday for India’s central government offices in 2026, and DoPT’s 2027 list, issued on 16 July 2026, keeps it among the holidays they must all observe. New Year’s Day is only an optional restricted holiday there, so 1 January is a working day for those offices. Christmas greetings suit customers you know celebrate it, while a New Year wish suits almost any list, so it makes sense to send the New Year message more widely.

58. Hi [Name], Merry Christmas from [Business]! Our plum cakes and rum balls are back for the season. Tap below to see the menu and book a doorstep delivery.
59. Dear [Name], thank you for choosing [Business] in 2026. We wish you and your family a joyous Christmas and a naya saal full of good health.
60. Hello [Name], our showroom is open on 25 December from [time] and closed on [date] for stock-taking. Merry Christmas from all of us at [Business].

Submit each Hindi message as its own template with Hindi as the language, and have a native speaker read it first.

61. प्रिय [नाम], [व्यवसाय] परिवार की ओर से आपको क्रिसमस की हार्दिक शुभकामनाएँ। पूरे साल हमारा साथ देने के लिए शुक्रिया।
62. नमस्ते [नाम] जी, आने वाला साल आपके घर में अच्छी सेहत, सुकून और नई कामयाबियाँ लाए। नव वर्ष की शुभकामनाएँ! टीम [व्यवसाय]
63. प्रिय [नाम] जी, 2026 में साथ बने रहने के लिए दिल से आभार। आपको क्रिसमस और नए साल की बहुत-बहुत बधाई। [व्यवसाय]
64. नमस्ते [नाम] जी, हमारी दुकान 25 दिसंबर को बंद रहेगी और 26 दिसंबर से अपने सामान्य समय पर खुलेगी। क्रिसमस की शुभकामनाएँ! [व्यवसाय]

Diwali, Navratri and the Gujarati New Year have their own guide: Diwali and Navratri wishes for customers.

Are Christmas wishes marketing or utility templates?

Marketing. Meta’s template categorisation guidelines (updated 15 September 2026) list “Build Customer Relationships” as a marketing objective: “Strengthen customer relationships through personalized messages or by prompting new conversations.” One of Meta’s examples is a year-end thank-you: “As we approach the end of the year, we reflect on what drives us: {{Name}}. Thank you for being a {{valued_customer}}.” Meta also treats “Templates with mixed content” and “Templates where contents are unclear” as marketing.

A utility template has to meet both of Meta’s criteria: it “Must be non-promotional, not containing any promotional or persuasive intent”, and it must be “specific to or requested by the user (clearly related to their order, account, services, or transactions) OR essential or critical to the user”.

Labelling a greeting as utility doesn’t save money. Since 9 April 2025, a template submitted as utility that Meta judges to be marketing “is approved as MARKETING”, and Meta rechecks approved templates, giving “A 1-day advance notice” before switching one, or none for businesses already warned. ChatMitra’s explainer on marketing, utility and authentication messages covers the categories in plain language.

Can you send Christmas messages to US numbers on WhatsApp?

Not as marketing templates, for now. Meta’s page on per-user marketing limits says: “WhatsApp does not currently deliver marketing template messages to WhatsApp users with United States phone numbers (numbers composed of a +1 dialing code and a US area code)”, and that sending one “will result in an error.”

• Remove US numbers from marketing sends. Canadian numbers share +1 but not US area codes, so the rule as written doesn’t cover them.
• Use email, or SMS with the consent US rules require, for US promotions.
• Reply freely when US customers write first. Their message opens a 24-hour customer service window, and your replies inside it aren’t templates.

The same page describes a limit that bites in a busy season: WhatsApp may cap the marketing templates one person receives, based on their “recent marketing message read rate and how many messages they currently have in their inbox”. Full December inboxes can mean more of your messages are held back. Those fail with error 131049, and Meta asks you to “wait at least 24 hours before resending the template message.”

How to send Christmas wishes on WhatsApp

Sources: WhatsApp Help Center on broadcast lists, Business app broadcast lists and business broadcasts; Meta on messaging limits. For a few dozen regulars, a broadcast list is enough; see our WhatsApp broadcast list guide. Beyond that, use the Platform:

1. Check consent. WhatsApp’s Business Messaging Policy requires that “you have received opt-in permission from the recipient”.
2. Tag by country, language and relationship: retail, B2B, Hindi speakers, US numbers.
3. Submit templates by early December. Meta’s approval decision “can take up to 24 hours”; leave room for a rejection and a second try. Choose marketing, add an image header and a button, and include sample values. If last year’s template is still approved, reuse it; Meta rejects a new template whose body and footer duplicate an existing one.
4. Schedule one campaign per region, for the customer’s morning. If your limit is still 250 customers a day, spread a large greeting over several mornings.
5. Exclude opt-outs and US numbers from marketing sends.
6. Plan for replies, including an automatic reply for the days you’re closed.

ChatMitra covers the Platform side. You create marketing templates with a media header and buttons, then send a broadcast that includes or excludes contacts by tag. Each campaign is scheduled for a single date and time, picked in your own browser’s time zone, so create one campaign per region for customers abroad. Reports show sent, delivered, read and failed, and you can retarget by those statuses. For closures, the Pro plan’s fixed reply (per ChatMitra’s pricing page) answers every incoming message; it has no date range, so switch it on when you close and off when you reopen. See WhatsApp templates in ChatMitra.

What does a Christmas WhatsApp campaign cost?

Meta charges per delivered template, by category and “the recipient WhatsApp phone number’s country calling code” (Meta pricing). Greetings and offers are marketing, so a global list costs very different amounts per country.

Meta’s rate cards effective 1 October 2026, linked from its pricing page.

For 1,000 delivered messages to Indian numbers, Meta charges ₹863.10. ChatMitra’s Starter and Pro plans add ₹0.20 once per contact per 24-hour conversation, ₹200, for ₹1,063.10 in total. Enterprise (₹2,499 a month) has no per-conversation fee. The same message to 500 UK customers costs ₹2,324.80 from Meta, plus ₹100 on Starter or Pro. See ChatMitra’s pricing.

Replies cost something too. Free-form replies inside the 24-hour window are service messages, and since 1 October 2026 Meta bills them at ₹0.1150 each in India, the same as utility, once a phone number has used its free tier of “1,000 delivered service messages per month”. Meta can change rates only on the first day of a quarter, so recheck the card in December before a 1 January send. Our WhatsApp Business cost per message guide has the full breakdown.

Opt-in, opt-out and how often to message in December

Meta’s policy warns that its “systems may limit the amount of messages a business can send … based on this user feedback”. Users can block or report a business, so every extra December message should earn its place.

• Message only people who opted in to hear from your business. Our WhatsApp opt-in guide covers valid consent and proof.
• Honour every stop request. You “must respect all requests (either on or off WhatsApp)” to opt out, the policy says.
• Keep December to about three messages per customer: one offer, one greeting, one notice. That’s a sensible ceiling, not a Meta rule.
• Tag opt-outs and exclude the tag. In ChatMitra, a keyword auto-reply can answer “stop” and you add an opted-out tag, but broadcasts don’t skip opted-out contacts automatically; exclude the tag in every campaign.

Mistakes that spoil holiday messages

• Christmas greetings to everyone, including customers who don’t celebrate it.
• A discount code stapled onto a greeting. It reads as an ad in disguise.
• Templates submitted in Christmas week, US numbers left in marketing sends, or one send time for a global list.
• Silence while you’re closed. Set a closure reply with the reopening date.

Where ChatMitra fits

ChatMitra sends approved templates to your opted-in customers and gives your team a shared inbox for the replies. It doesn’t post Status updates or send SMS, and no provider can deliver marketing templates to US numbers right now. For year-round planning, see the WhatsApp marketing strategy guide.

Sources: Meta for Developers (template categorisation, template review, per-user marketing limits, messaging limits, pricing and rate cards effective 1 October 2026); WhatsApp Business Messaging Policy; WhatsApp Help Center (broadcast lists, business broadcasts); US Office of Personnel Management; GOV.UK; India’s Department of Personnel and Training gazetted holiday lists for 2026 and 2027. ChatMitra behaviour verified in ChatMitra’s code on 25 September 2026.

Facts checked against Meta's and WhatsApp's documentation and official US, UK and Indian holiday lists on 25 September 2026.