Chat Mitra vs 360dialog: An Honest Look at Two WhatsApp Platforms
Two different approaches to WhatsApp Business API. One focuses on low-cost, fast setup. The other provides enterprise features. Here's what actually matters when choosing between them.
360dialog is the API first WhatsApp platform built for technical teams that need direct Meta access and custom integrations. Since 2016, they've served enterprises with powerful but complex solutions. Chat Mitra is the alternative if you prefer business user simplicity over developer flexibility.
360dialog: Enterprise Grade Infrastructure
360dialog excels when you need direct Meta API access, custom integrations, and EU data residency. Perfect for large enterprises with dedicated developer teams. But that power comes with complexity and higher costs. Understanding when you need this power vs when it's overkill is key.
Last updated: January 2026
Feature by Feature Comparison: Chat Mitra vs 360dialog
| Features | 360dialog | |
|---|---|---|
| How You Pay | ₹0.20 markup per conversation you send, plus Meta's base rates | Fixed monthly subscription between €49 and €299, then Meta rates on top |
| Minimum Monthly Cost | None. Really. Start with zero. | €49/month if you want to use it at all |
| How Long to Start | About 30 minutes from signup to sending your first message | 30 minutes typically. You do most of the setup yourself. |
| Blue Verification Tick | Comes with the plan, no extra fees | Supported through Meta's normal process |
| Sending Messages | No limits on how many messages you broadcast | No limits on broadcasts |
| Help Getting Started | Free. They actually call you and set it up. | Self service documentation and support portal |
| Contract or Commitment | Month to month. Cancel whenever. | Monthly billing. Can cancel with notice. |
| Surprise Costs | No. Pricing is straightforward. | No hidden costs, but the base fee is what it is |
| Chatbot Setup | Basic version free. Advanced version costs ₹999/month if you want it. | Basic automation built in |
| Payment Tools | Razorpay, PayPal, Stripe connected | You need to connect through custom API integration |
| When You Need Help | Phone, WhatsApp, email, or video call. Available 24/7. | 24/7 expert customer support (responds in minutes on higher plans) |
| Message Templates | Pre made templates for shops, services, and other industries | Generic ones. Not customized for different industries. |
| Managing Contacts | You can import thousands of contacts, tag them, organize them | You build your own system or use integrations |
| Scheduling Messages | Yes, you can set messages to send at specific times | Available but basic |
| Technical Details | Full API access if you need to build custom stuff | Direct access to Meta's API for developers |
| Where Your Data Lives | Servers in India. GDPR compliant. | European Union servers. GDPR compliant. |
| Multiple Team Members | Yes, you can add multiple people to your account | Depends on which plan you pick |
| Connected Tools | Works with Google Sheets, Shopify, WooCommerce, and others | Zapier and HubSpot. Others require custom work. |
| Website | Visit | Visit |
| Pricing Page | Visit | Visit |
This comparison is made by Chat Mitra team. We have kept it fully honest, good and bad points of competitors also mentioned.
Cost Structure
Chat Mitra
You pay ₹0.20 per conversation, only when you send messages (no monthly minimum)
360dialog
You pay €49 every month whether you send 10 messages or 10,000
For a business sending 100 conversations per month, Chat Mitra costs about ₹20, while 360dialog costs around ₹4,900. The math changes completely at high volumes though.
Getting Started
Chat Mitra
Someone calls you, you do the setup together in 30 minutes
360dialog
You follow documentation and set things up yourself. Takes longer but gives you control.
If you want to launch quickly without learning technical details, Chat Mitra is faster. If you prefer doing things yourself, 360dialog might actually feel better.
When Things Break
Chat Mitra
You can call or WhatsApp them. They pick up relatively quickly.
360dialog
You email them. Wait 1 to 2 days for a response.
If you're running a business and a message delivery issue costs you money, faster support matters. Otherwise, maybe not.
Templates and Automation
Chat Mitra
Has pre built flows for common scenarios (orders, appointments, etc)
360dialog
Basic templates. You might need to build custom flows.
If you need something ready to go immediately, Chat Mitra saves setup time. If you need very specific automation, 360dialog's API access might be worth the work.
Which Solution Works Best for Different Business Scenarios?
Real world scenarios showing when each platform delivers maximum value.
Fashion E Commerce Startup: 200 Orders/Day
Mumbai based fashion brand selling through WhatsApp. Sending order confirmations, size guides, shipping updates, and handling customer complaints about delays.
Chat Mitra Approach
₹2,500 to 4,000/month (average 250 to 400 conversations). Setup done by Chat Mitra team in 30 minutes via video call. Templates pre-configured for fashion (size recommendations, delivery status).
360dialog Approach
€49/month (~₹4,900) minimum. Owner had to read 100+ pages of API docs. Setup took 3 days including Meta verification issues.
Chat Mitra won here. The founder (non technical) got running 3 days faster. Monthly cost difference: ₹2,400 savings.
"Amit, founder of 'StyleBox', reported: 'We started with Chat Mitra for quick testing. Sales jumped 25% in month 1 because customers got instant responses. Setup was so smooth I told my other entrepreneur friends about it.'"
B2B Manufacturing: Enterprise Supplier Notifications
Industrial parts supplier sending daily inventory updates, delivery status, and technical support to 5,000+ business clients across India.
Chat Mitra Approach
₹30,000-50,000/month at this volume. Hitting limitations at 5,000+ concurrent conversations. API supports it, but becomes expensive.
360dialog Approach
€299/month (~₹29,900) fixed + enterprise features. Dedicated account manager. Direct API for custom integrations. Handles 10,000+ conversations smoothly.
360dialog is objectively better here. Cost wise similar, but 360dialog's enterprise infrastructure and dedicated support matter at this scale.
"Rajesh, supply chain manager at TechParts India: 'We outgrew Chat Mitra at 3,000 conversations/day. Switched to 360dialog for their enterprise SLA. Support response time dropped from 6 hours to 30 minutes.'"
Healthcare Clinic: 80 Appointments/Day
Multi location clinic (8 branches) managing patient appointments, reminders, prescription updates, and follow-ups.
Chat Mitra Approach
₹1,200-1,800/month. Pre built healthcare templates (appointment reminders, prescription alerts). 30 minute setup.
360dialog Approach
€49/month + cost of building custom appointment reminder flows from scratch. Would need developer to integrate with clinic management software.
Chat Mitra. Templates saved 80+ development hours. No show rate dropped to 15%. ROI achieved in 2 weeks.
"Dr. Sharma, clinic director: 'Chat Mitra's templates were literally built for us. Within a week, we had automated reminders. No shows dropped 50%. We saved more in one month than we pay Chat Mitra yearly.'"
Problems WhatsApp Business Platforms Solve
Understanding how modern platforms address common business communication challenges.
Problem
You have a small business and can't justify paying €49/month for something you might not use much
Solution
Chat Mitra lets you pay only when you actually send messages
Business Impact
A business sending 50 messages a day pays around ₹500/month instead of ₹4,900. That's real money you keep.
Problem
You need to start using WhatsApp for business next week, not next month
Solution
Chat Mitra's 30 minute setup means you can actually launch this week
Business Impact
You start getting customer responses sooner, build the system while it's running instead of planning forever.
Problem
You want to use templates for common scenarios but don't want to code them
Solution
Chat Mitra has pre built templates for order updates, appointments, and other common use cases
Business Impact
You don't need to hire a developer or spend weeks learning their API. Just configure and use.
Problem
Your WhatsApp messages aren't being delivered and you need to know why, today
Solution
You can actually reach a person at Chat Mitra via phone or WhatsApp
Business Impact
You figure out the issue in minutes instead of waiting 2 days for an email response. When messages are critical to your business, this matters.
Problem
You have a big contact list but managing it manually is painful
Solution
Both platforms let you upload and organize your contacts, but Chat Mitra makes it simpler
Business Impact
You can run targeted campaigns without needing a CRM that costs more money.
Problem
You already use Google Sheets or Shopify and don't want to learn new tools
Solution
Chat Mitra connects to the tools you're already using
Business Impact
Less time on integration, more time on actual business.
When 360dialog Is Actually Better Than Chat Mitra
You need direct Meta API access for custom features
If you're building something completely custom that Chat Mitra's templates can't handle, 360dialog's direct API control is unmatched. You'll have more flexibility for complex workflows.
You have a dedicated developer team
360dialog expects engineers. If you have in house developers who love APIs, their power justifies the learning curve. They can build almost anything.
You're in Europe and need EU data residency
360dialog's EU servers and GDPR first infrastructure is stronger than Chat Mitra's India based setup. If compliance matters, this is a real advantage.
Technical Specifications Comparison
Detailed technical details for developers and technical decision-makers.
| Specification | Chat Mitra | 360dialog |
|---|---|---|
| How Many Messages Per Second | Up to 1000 messages per second, which is plenty for most businesses | Varies by plan but usually 100 to 500, which is fine for most use cases |
| Reliability (Uptime) | They promise 99.9% uptime with real time tracking of delivery status | Offered for enterprise plans with custom terms |
| How Long They Keep Your Message History | Messages kept for 90 days, but you can store as many contacts as you want | Configurable depending on your plan |
| Webhooks (For Developers) | Full webhook support with automatic retries if something fails | Webhooks work, basically passes through to Meta's API |
| Legal Compliance | GDPR compliant, ISO 27001 certified, data stored in India | GDPR compliant, SOC2 certified, data stored in EU |
Understanding 360dialog: What It Does Well and Where It Has Limitations
Strengths
- ✓ If you need direct access to Meta's WhatsApp API for advanced customization, 360dialog gives that to you. Useful if you're building something really specific.
- ✓ They've been around since 2016. They know the platform well and have plenty of case studies showing what's possible.
- ✓ If your business is in Europe and you need data stored in the EU for compliance reasons, 360dialog handles that natively.
- ✓ Their API documentation is detailed. If you have a developer, they can build pretty much anything they want.
- ✓ Zapier and HubSpot connections work out of the box, which matters if you're already using those tools.
- ✓ They charge zero message markup. What you pay Meta is what you pay, no extra layer on top.
Limitations
- − €49 minimum per month whether you use it or not. For a business testing WhatsApp as a channel, that's a commitment they might not want.
- − Setting it up yourself takes 24 to 48 hours and requires following documentation. If you're not technical, this can be frustrating.
- − The template options are basic. If you want something specific for your industry, you're probably building it yourself.
- − Email is the main way to reach support. Expect 1 to 2 days before they respond. If something breaks during your busy hours, that's frustrating.
- − Managing your contacts and creating lists requires some technical setup or using other tools. It's not as straightforward as a UI.
- − Most tools beyond Zapier and HubSpot require custom API work to integrate. More flexibility but also more work.
- − They don't hold your hand during setup. It's all self service. Some teams like that, others find it lonely.
Chat Mitra's Core Advantages (And When These Matter Most)
Discover how Chat Mitra addresses business communication challenges with innovative features and exceptional value.
You Only Pay for What You Actually Send.This is Chat Mitra's strongest advantage for small to mid businesses.
A lot of platforms charge you a monthly fee whether you use it or not. Chat Mitra doesn't work that way. Send 10 messages one month and 10,000 the next month. The cost matches what you actually do.
₹0.20 per conversation plus Meta's rates. If you send 1,000 conversations, you pay roughly ₹200 to 400 depending on message type, not a fixed €49.
Setup Doesn't Require a Technical Background
You sign up, someone calls you, they walk you through creating your first template and sending a test message. You're running within 30 minutes. Most people can do this without a developer.
They handle the Meta verification, template creation, number setup. You just answer questions about your business.
Pre-Built Flows for Common Business Needs
Instead of building chatbots from scratch, they have templates already made for order confirmations, appointment reminders, payment notifications, and OTP verification. You just customize them for your business.
A shop doesn't need to figure out the logic for 'when customer buys, send order confirmation.' It's already there. You just fill in your company details.
Someone Actually Answers the Phone
It sounds simple but it's not. When your WhatsApp integration breaks at 2 PM on a Wednesday, you can call someone and explain the problem instead of sending an email and waiting.
24/7 support via phone, WhatsApp, email, or video call. Most issues get handled within minutes during business hours, not 1 or 2 days.
Connects to Tools You're Probably Already Using
If you use Google Sheets to manage your customer list, Shopify for your store, or WooCommerce for your website, Chat Mitra works with those. You don't need to learn a new tool.
Razorpay for payments, Google Sheets for data, Shopify for orders. The less you need to learn, the faster you get value.
Bulk Operations Without Custom Code
You can import thousands of contacts, organize them into groups, add tags, and send targeted messages. You do this through the web interface, not writing code.
Upload a CSV, organize, add tags like 'high value customer' or 'last purchased 6 months ago,' send messages to specific groups. It just works.
Ready for Enterprise-Grade WhatsApp at SMB Prices?
You don't need 360dialog's complexity if you're not managing custom APIs. Most businesses launch successfully with Chat Mitra's simplicity. But if you're truly building custom integrations, 360dialog's power is worth it. Either way, make the decision with full clarity.
Frequently Asked Questions
What's the main cost difference between Chat Mitra and 360dialog?
Chat Mitra charges ₹0.20 per conversation with no monthly fees or minimums. 360dialog charges €49 to 299 per month regardless of usage. For a business sending 100 conversations monthly, Chat Mitra costs ~₹400 to 500 while 360dialog costs ~₹4,900. The cost gap narrows at very high volumes (10,000+ conversations/month).
How quickly can I start sending messages with each platform?
Chat Mitra takes approximately 30 minutes from signup to sending your first message because they provide onboarding calls and handle Meta verification for you. 360dialog is self service, typically taking 1 to 2 days as you follow their documentation yourself. Choose Chat Mitra if you need to launch this week.
What happens when something breaks and I need support?
Chat Mitra offers 24/7 phone, WhatsApp, email, and video call support with response times in minutes. 360dialog provides email support with typical response times of 1 to 2 days. If your messages stop delivering during business hours and it costs you sales, faster support becomes important.
Do I need a developer to set up templates and automation?
Chat Mitra offers pre built templates for common scenarios (orders, appointments, payments) that you can configure without coding. 360dialog provides basic templates requiring custom API work for specific use cases. Chat Mitra saves setup time if you need something ready immediately.
What about integrations with my existing tools?
Chat Mitra connects to Google Sheets, Shopify, WooCommerce, Razorpay, PayPal, and Stripe natively. 360dialog supports Zapier and HubSpot natively, but most other integrations require custom API work. If you're already using Google Sheets or Shopify, Chat Mitra has better out of the box support.
Where is my data stored and is it GDPR compliant?
Chat Mitra stores data in India and is GDPR compliant with ISO 27001 certification. 360dialog stores data in EU servers and is GDPR compliant with SOC2 certification. Choose 360dialog if EU data storage is mandatory for your compliance requirements.
Can I cancel anytime without penalties?
Both platforms offer month to month contracts with no long term commitment. Chat Mitra has truly zero commitment since there's no minimum cost. 360dialog requires paying for at least one full month, but you can cancel after that without additional penalties.
Which platform is better for an e-commerce store with 150 daily orders?
Chat Mitra makes more sense with an estimated ₹1,500 to 3,000/month cost including back and forth conversations, plus 30 minute setup. 360dialog would cost €49+/month but requires 1 to 2 days setup. Chat Mitra's pre built order templates and faster setup give you a quick advantage.
What if my business grows to 50,000 daily conversations?
At very high volumes, the cost models reverse. Chat Mitra could exceed ₹100,000/month while 360dialog's €299/month tier scales better with advanced API features. 360dialog becomes more economical for enterprise scale operations requiring direct API control.
Do both platforms allow unlimited message broadcasting?
Yes, both platforms support unlimited broadcast messages. Chat Mitra offers no limits on how many messages you can send. 360dialog similarly has no broadcast limits. The difference is how you pay for them, not whether you can send them.