Chat Mitra vs 360dialog: An Honest Look at Two WhatsApp Platforms
Skip the marketing. Here's what you actually need to know.
Two different approaches to WhatsApp Business API. One focuses on low-cost, fast setup. The other provides enterprise features. Here's what actually matters when choosing between them.
January 2026
Feature by Feature Comparison: Chat Mitra vs 360dialog
Detailed comparison to help you understand the differences and make an informed decision based on your business needs.
| Features | 360dialog | |
|---|---|---|
| How You Pay | ₹0.20 markup per conversation you send, plus Meta's base rates | Fixed monthly subscription between €49 and €299, then Meta rates on top |
| Minimum Monthly Cost | None. Really. Start with zero. | €49/month if you want to use it at all |
| How Long to Start | About 30 minutes from signup to sending your first message | 30 minutes typically. You do most of the setup yourself. |
| Blue Verification Tick | Comes with the plan, no extra fees | Supported through Meta's normal process |
| Sending Messages | No limits on how many messages you broadcast | No limits on broadcasts |
| Help Getting Started | Free. They actually call you and set it up. | Self-service documentation and support portal |
| Contract or Commitment | Month-to-month. Cancel whenever. | Monthly billing. Can cancel with notice. |
| Surprise Costs | No. Pricing is straightforward. | No hidden costs, but the base fee is what it is |
| Chatbot Setup | Basic version free. Advanced version costs ₹999/month if you want it. | Basic automation built in |
| Payment Tools | Razorpay, PayPal, Stripe connected | You need to connect through custom API integration |
| When You Need Help | Phone, WhatsApp, email, or video call. Available 24/7. | 24/7 expert customer support (responds in minutes on higher plans) |
| Message Templates | Pre-made templates for shops, services, and other industries | Generic ones. Not customized for different industries. |
| Managing Contacts | You can import thousands of contacts, tag them, organize them | You build your own system or use integrations |
| Scheduling Messages | Yes, you can set messages to send at specific times | Available but basic |
| Technical Details | Full API access if you need to build custom stuff | Direct access to Meta's API for developers |
| Where Your Data Lives | Servers in India. GDPR compliant. | European Union servers. GDPR compliant. |
| Multiple Team Members | Yes, you can add multiple people to your account | Depends on which plan you pick |
| Connected Tools | Works with Google Sheets, Shopify, WooCommerce, and others | Zapier and HubSpot. Others require custom work. |
| Website | Visit | Visit |
| Pricing Page | https://chatmitra.com/pricing/ | https://www.360dialog.com/pricing |
Key Differences That Matter
Understanding the critical distinctions helps you choose the right platform for your business requirements.
Cost Structure
Chat Mitra
You only pay when you actually send a message (₹0.20 per conversation)
360dialog
You pay €49 every month whether you send 10 messages or 10,000
For a business sending 100 conversations per month, Chat Mitra costs about ₹20, while 360dialog costs around ₹4,900. The math changes completely at high volumes though.
Getting Started
Chat Mitra
Someone calls you, you do the setup together in 30 minutes
360dialog
You follow documentation and set things up yourself. Takes longer but gives you control.
If you want to launch quickly without learning technical details, Chat Mitra is faster. If you prefer doing things yourself, 360dialog might actually feel better.
When Things Break
Chat Mitra
You can call or WhatsApp them. They pick up relatively quickly.
360dialog
You email them. Wait 1-2 days for a response.
If you're running a business and a message delivery issue costs you money, faster support matters. Otherwise, maybe not.
Templates and Automation
Chat Mitra
Has pre-built flows for common scenarios (orders, appointments, etc)
360dialog
Basic templates. You might need to build custom flows.
If you need something ready to go immediately, Chat Mitra saves setup time. If you need very specific automation, 360dialog's API access might be worth the work.
Which Solution Works Best for Different Business Scenarios?
Real world scenarios showing when each platform delivers maximum value.
Small Clothing Store with 150 Orders Per Day
Sending order confirmations, shipping updates, and customer replies via WhatsApp
Chat Mitra Approach
About ₹1,500-3,000 per month depending on how many back-and-forth conversations happen. Setup in 30 minutes.
360dialog Approach
€49/month minimum plus Meta rates. Plus you handle the setup yourself over 24-48 hours.
Chat Mitra makes more sense here. Lower cost and faster to start.
Large Company with 50,000 Daily Conversations
High-volume support, marketing campaigns, notifications across regions
Chat Mitra Approach
Might pay ₹100,000+ per month at that scale. Can do it, but becomes expensive.
360dialog Approach
€299/month gets you onto their highest tier with more features and direct API. Better equipped for this scale.
360dialog is better positioned here, even though it's more expensive, because they can handle the complexity.
Service Business with 50 Conversations Daily (Appointments, Reminders)
Booking confirmations, appointment reminders, cancellations
Chat Mitra Approach
₹600-1,000 per month. Their appointment templates mean you don't code anything.
360dialog Approach
€49/month minimum. You'd need to build or integrate your booking system.
Chat Mitra. Cheaper and less technical work to get running.
Problems WhatsApp Business Platforms Solve
Understanding how modern platforms address common business communication challenges.
Problem
You have a small business and can't justify paying €49/month for something you might not use much
Solution
Chat Mitra lets you pay only when you actually send messages
Business Impact
A business sending 50 messages a day pays around ₹500/month instead of ₹4,900. That's real money you keep.
Problem
You need to start using WhatsApp for business next week, not next month
Solution
Chat Mitra's 30-minute setup means you can actually launch this week
Business Impact
You start getting customer responses sooner, build the system while it's running instead of planning forever.
Problem
You want to use templates for common scenarios but don't want to code them
Solution
Chat Mitra has pre-built templates for order updates, appointments, and other common use cases
Business Impact
You don't need to hire a developer or spend weeks learning their API. Just configure and use.
Problem
Your WhatsApp messages aren't being delivered and you need to know why, today
Solution
You can actually reach a person at Chat Mitra via phone or WhatsApp
Business Impact
You figure out the issue in minutes instead of waiting 2 days for an email response. When messages are critical to your business, this matters.
Problem
You have a big contact list but managing it manually is painful
Solution
Both platforms let you upload and organize your contacts, but Chat Mitra makes it simpler
Business Impact
You can run targeted campaigns without needing a CRM that costs more money.
Problem
You already use Google Sheets or Shopify and don't want to learn new tools
Solution
Chat Mitra connects to the tools you're already using
Business Impact
Less time on integration, more time on actual business.
Which One Should You Actually Use?
- Pick Chat Mitra if: You're a small business, you want to launch this week, cost matters to you, and you like having someone to call when things go wrong. Perfect for e-commerce, services, and small agencies.
- Pick 360dialog if: You're larger, you need direct API control for custom features, your team can handle self-service setup, and you want your data in the EU for compliance. Better for enterprises and teams with developers.
- The price difference matters. At 200 conversations per month, Chat Mitra costs about ₹1,200 while 360dialog costs ₹4,900. That changes at higher volumes.
- Speed matters. Chat Mitra launches in 30 minutes. 360dialog takes 1-2 days even if you know what you're doing. If you're in a rush, Chat Mitra wins.
- Support speed matters differently to different teams. If having phone support is crucial, Chat Mitra is the choice. If email is fine and you'd rather have advanced API features, 360dialog works.
Technical Specifications Comparison
Detailed technical details for developers and technical decision-makers.
| Specification | Chat Mitra | 360dialog |
|---|---|---|
| How Many Messages Per Second | Up to 1000 messages per second, which is plenty for most businesses | Varies by plan but usually 100-500, which is fine for most use cases |
| Reliability (Uptime) | They promise 99.9% uptime with real-time tracking of delivery status | Offered for enterprise plans with custom terms |
| How Long They Keep Your Message History | Messages kept for 90 days, but you can store as many contacts as you want | Configurable depending on your plan |
| Webhooks (For Developers) | Full webhook support with automatic retries if something fails | Webhooks work, basically passes through to Meta's API |
| Legal Compliance | GDPR compliant, ISO 27001 certified, data stored in India | GDPR compliant, SOC2 certified, data stored in EU |
Understanding 360dialog: What It Does Well and Where It Has Limitations
Strengths
- ✓ If you need direct access to Meta's WhatsApp API for advanced customization, 360dialog gives that to you. Useful if you're building something really specific.
- ✓ They've been around since 2016. They know the platform well and have plenty of case studies showing what's possible.
- ✓ If your business is in Europe and you need data stored in the EU for compliance reasons, 360dialog handles that natively.
- ✓ Their API documentation is detailed. If you have a developer, they can build pretty much anything they want.
- ✓ Zapier and HubSpot connections work out of the box, which matters if you're already using those tools.
- ✓ They charge zero message markup. What you pay Meta is what you pay, no extra layer on top.
Limitations
- − €49 minimum per month whether you use it or not. For a business testing WhatsApp as a channel, that's a commitment they might not want.
- − Setting it up yourself takes 24-48 hours and requires following documentation. If you're not technical, this can be frustrating.
- − The template options are basic. If you want something specific for your industry, you're probably building it yourself.
- − Email is the main way to reach support. Expect 1-2 days before they respond. If something breaks during your busy hours, that's frustrating.
- − Managing your contacts and creating lists requires some technical setup or using other tools. It's not as straightforward as a UI.
- − Most tools beyond Zapier and HubSpot require custom API work to integrate. More flexibility but also more work.
- − They don't hold your hand during setup. It's all self-service. Some teams like that, others find it lonely.
Why Businesses Choose Chat Mitra Over Alternatives
Discover how Chat Mitra addresses business communication challenges with innovative features and exceptional value.
You Only Pay for What You Actually Send
A lot of platforms charge you a monthly fee whether you use it or not. Chat Mitra doesn't work that way. Send 10 messages one month and 10,000 the next month. The cost matches what you actually do.
₹0.20 per conversation plus Meta's rates. If you send 1,000 conversations, you pay roughly ₹200-400 depending on message type, not a fixed €49.
Setup Doesn't Require a Technical Background
You sign up, someone calls you, they walk you through creating your first template and sending a test message. You're running within 30 minutes. Most people can do this without a developer.
They handle the Meta verification, template creation, number setup. You just answer questions about your business.
Pre-Built Flows for Common Business Needs
Instead of building chatbots from scratch, they have templates already made for order confirmations, appointment reminders, payment notifications, and OTP verification. You just customize them for your business.
A shop doesn't need to figure out the logic for 'when customer buys, send order confirmation.' It's already there. You just fill in your company details.
Someone Actually Answers the Phone
It sounds simple but it's not. When your WhatsApp integration breaks at 2 PM on a Wednesday, you can call someone and explain the problem instead of sending an email and waiting.
24/7 support via phone, WhatsApp, email, or video call. Most issues get handled within minutes during business hours, not 1-2 days.
Connects to Tools You're Probably Already Using
If you use Google Sheets to manage your customer list, Shopify for your store, or WooCommerce for your website, Chat Mitra works with those. You don't need to learn a new tool.
Razorpay for payments, Google Sheets for data, Shopify for orders. The less you need to learn, the faster you get value.
Bulk Operations Without Custom Code
You can import thousands of contacts, organize them into groups, add tags, and send targeted messages. You do this through the web interface, not writing code.
Upload a CSV, organize, add tags like 'high-value customer' or 'last purchased 6 months ago,' send messages to specific groups. It just works.
Ready to Transform Your WhatsApp Business Communication?
Start with transparent pricing, expert onboarding, and 24/7 support. See the difference in hours, not days.
Compare ChatMitra with Other Solutions
Discover why leading businesses choose ChatMitra for their WhatsApp communication needs
Frequently Asked Questions
What's the main cost difference between Chat Mitra and 360dialog?
Chat Mitra charges ₹0.20 per conversation with no monthly fees or minimums. 360dialog charges €49-299 per month regardless of usage. For a business sending 100 conversations monthly, Chat Mitra costs ~₹400-500 while 360dialog costs ~₹4,900. The cost gap narrows at very high volumes (10,000+ conversations/month).
How quickly can I start sending messages with each platform?
Chat Mitra takes approximately 30 minutes from signup to sending your first message because they provide onboarding calls and handle Meta verification for you. 360dialog is self-service, typically taking 1-2 days as you follow their documentation yourself. Choose Chat Mitra if you need to launch this week.
What happens when something breaks and I need support?
Chat Mitra offers 24/7 phone, WhatsApp, email, and video call support with response times in minutes. 360dialog provides email support with typical response times of 1-2 days. If your messages stop delivering during business hours and it costs you sales, faster support becomes important.
Do I need a developer to set up templates and automation?
Chat Mitra offers pre-built templates for common scenarios (orders, appointments, payments) that you can configure without coding. 360dialog provides basic templates requiring custom API work for specific use cases. Chat Mitra saves setup time if you need something ready immediately.
What about integrations with my existing tools?
Chat Mitra connects to Google Sheets, Shopify, WooCommerce, Razorpay, PayPal, and Stripe natively. 360dialog supports Zapier and HubSpot natively, but most other integrations require custom API work. If you're already using Google Sheets or Shopify, Chat Mitra has better out-of-the-box support.
Where is my data stored and is it GDPR compliant?
Chat Mitra stores data in India and is GDPR compliant with ISO 27001 certification. 360dialog stores data in EU servers and is GDPR compliant with SOC2 certification. Choose 360dialog if EU data storage is mandatory for your compliance requirements.
Can I cancel anytime without penalties?
Both platforms offer month-to-month contracts with no long-term commitment. Chat Mitra has truly zero commitment since there's no minimum cost. 360dialog requires paying for at least one full month, but you can cancel after that without additional penalties.
Which platform is better for an e-commerce store with 150 daily orders?
Chat Mitra makes more sense with an estimated ₹1,500-3,000/month cost including back-and-forth conversations, plus 30-minute setup. 360dialog would cost €49+/month but requires 1-2 days setup. Chat Mitra's pre-built order templates and faster setup give you a quick advantage.
What if my business grows to 50,000 daily conversations?
At very high volumes, the cost models reverse. Chat Mitra could exceed ₹100,000/month while 360dialog's €299/month tier scales better with advanced API features. 360dialog becomes more economical for enterprise-scale operations requiring direct API control.
Do both platforms allow unlimited message broadcasting?
Yes, both platforms support unlimited broadcast messages. Chat Mitra offers no limits on how many messages you can send. 360dialog similarly has no broadcast limits. The difference is how you pay for them, not whether you can send them.