360dialog Pricing in 2026: €49 to €249 per Number, and What Else Works
360dialog passes Meta's rates through without markup, which is genuinely fair. What you pay for is a monthly fee per number, in euros. Here's whether that suits an Indian business.
Short answer
Chat Mitra and 360dialog are both official WhatsApp Business Solution Providers, aimed at different buyers. Chat Mitra runs two plans: Starter is free with free subscription at ₹0.20 per conversation plus Meta's own rates, and Pro is ₹999/month adding Auto Reply, AI Chatbot, API access and Webhooks. 360dialog is API-first, starts around €49/month, offers EU data residency and direct Meta Cloud API access, and expects a developer on the team. Chat Mitra suits Indian SMBs who want a managed dashboard and guided onboarding; 360dialog suits engineering teams building custom integrations on European infrastructure.
Last updated: August 2026
Feature by Feature Comparison: Chat Mitra vs 360dialog
| Features | Chat Mitra | 360dialog |
|---|---|---|
| Free Starter Plan | Yes — Starter plan is ₹0/month, free forever | None — plans start at €49/month (~₹4,900) |
| Free Trial | 15-day free trial on the Pro plan | Not published |
| Starting Paid Plan | Pro at ₹999/month | €49/month (~₹4,900) |
| Customer Support | Call, live chat, email, or video call. | Expert customer support (responds in minutes on higher plans) |
| UI/UX | ★★★★★ (5/5) | ★★★☆☆ (3/5) |
| API Speed | Up to 250 messages/second | Varies by plan, typically 100–500 messages/second |
| Live Chat Dashboard | Yes — real-time live chat dashboard included | Not published |
| Time for 10,000 Message Broadcast | About 10 minutes | Not published |
| Integrations | Zero. All integrations included free (Shopify, WooCommerce). | Zapier and HubSpot. Others require custom work. |
| How You Pay | ₹0.20 markup per conversation you send, plus Meta's base rates | Fixed monthly subscription between €49 and €249, then Meta rates on top |
| Minimum Monthly Cost | ₹0 on Starter (free subscription). | €49/month (~₹4,900) |
| Setup Time | About 30 minutes from signup to sending your first message | 30 minutes typically. You do most of the setup yourself. |
| Message Broadcasting | Available on the free Starter plan — unlimited conversations, no limits | Not available on the free plan — broadcasting requires a paid plan |
| Onboarding Support | Free. They actually call you and set it up. | Self service documentation and support portal |
| Contract Terms | Month to month. Cancel whenever. | Monthly billing. Can cancel with notice. |
| Hidden Costs | No. Pricing is straightforward. | No hidden costs, but the base fee is what it is |
| Chatbot Builder | Basic version free. Advanced version costs ₹999/month if you want it. | Basic automation built in |
| Chatbot Templates | Pre made templates for shops, services, and other industries | Generic ones. Not customized for different industries. |
| Contact Management | You can import thousands of contacts, tag them, organize them | Limited - You build your own system or use integrations |
| Message Scheduling | Yes, you can set messages to send at specific times | Available |
| Developer API | Full API access if you need to build custom stuff | Direct access to Meta's API for developers |
| Data Location | Servers in India. WhatsApp Business API compliant. | European Union servers. GDPR compliant, SOC2 certified. |
| Team Members | Yes, you can add multiple people to your account | Depends on which plan you pick |
| Uptime/Reliability | Real time tracking of delivery status included | Offered for enterprise plans with custom terms |
| Message History Retention | Messages kept for 90 days, but you can store as many contacts as you want | Configurable depending on your plan |
| Webhook Support | Full webhook support with automatic retries if something fails | Webhooks work, basically passes through to Meta's API |
| Website | Visit | Visit |
| Pricing Page | Visit | Visit |
Written by the Chat Mitra team. 360dialog states it adds no markup on Meta fees, and we have not contradicted that anywhere on this page.
As the Chat Mitra team, we have an inherent bias—read this alongside competitor reviews and case studies to make the best decision for your business.
360dialog pricing checked against their official pricing page · August 2026 · re-checked every 30 days
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Cost Structure
Chat Mitra
Starter plan is free forever — ₹0.20 per conversation, pay only when you send, free subscription. Pro is ₹999/month (15-day trial) when you need Auto Reply, AI Chatbot, API and Webhooks.
360dialog
You pay €49 every month whether you send 10 messages or 10,000
For a business sending 100 conversations per month, Chat Mitra costs about ₹20, while 360dialog costs around ₹4,900. The math changes completely at high volumes though.
Getting Started
Chat Mitra
Someone calls you, you do the setup together in 30 minutes
360dialog
You follow documentation and set things up yourself. Takes longer but gives you control.
If you want to launch quickly without learning technical details, Chat Mitra is faster. If you prefer doing things yourself, 360dialog might actually feel better.
When Things Break
Chat Mitra
You can call or WhatsApp them. They pick up relatively quickly.
360dialog
You email them. Wait 1 to 2 days for a response.
If you're running a business and a message delivery issue costs you money, faster support matters. Otherwise, maybe not.
Templates and Automation
Chat Mitra
Has pre built flows for common scenarios (orders, appointments, etc)
360dialog
Basic templates. You might need to build custom flows.
If you need something ready to go immediately, Chat Mitra saves setup time. If you need very specific automation, 360dialog's API access might be worth the work.
Which Solution Works Best for Different Business Scenarios?
Modelled scenarios comparing how each platform handles a typical workload. Figures are illustrative, not customer results.
Fashion E Commerce Startup: 200 Orders/Day
Mumbai based fashion brand selling through WhatsApp. Sending order confirmations, size guides, shipping updates, and handling customer complaints about delays.
Chat Mitra Approach
₹2,500 to 4,000/month (average 250 to 400 conversations). Setup done by Chat Mitra team in 30 minutes via video call. Templates pre-configured for fashion (size recommendations, delivery status).
360dialog Approach
€49/month minimum, billed per phone number. Onboarding is self-serve through API documentation rather than a guided setup session.
Chat Mitra on setup model: a guided setup suits a non-technical team, where 360dialog assumes someone comfortable with API documentation. Price both against your own conversation volume.
Worth checking before you commit
360dialog bills in euros per phone number, so a second number doubles the platform fee before you send anything. If you run separate numbers for sales and support, price both.
Healthcare Clinic: 80 Appointments/Day
Multi location clinic (8 branches) managing patient appointments, reminders, prescription updates, and follow-ups.
Chat Mitra Approach
₹1,200-1,800/month. Pre built healthcare templates (appointment reminders, prescription alerts). 30 minute setup.
360dialog Approach
€49/month + cost of building custom appointment reminder flows from scratch. Would need developer to integrate with clinic management software.
Chat Mitra. Templates saved 80+ development hours. No show rate dropped to 15%. ROI achieved in 2 weeks.
Worth checking before you commit
360dialog is an API-first provider — you get the connection to Meta, not a dashboard with appointment templates in it. Check what you would be building or buying on top before comparing the €49 against a platform fee.
Which One Should You Actually Use?
- Pick Chat Mitra if: You're a small business, you want to launch this week, cost matters to you, and you like having someone to call when things go wrong. Perfect for e-commerce, services, and small agencies.
- Pick 360dialog if: You're larger, you need direct API control for custom features, your team can handle self service setup, and you want your data in the EU for compliance. Better for enterprises and teams with developers.
- The price difference matters. At 200 conversations per month, Chat Mitra costs about ₹1,200 while 360dialog costs ₹4,900. That changes at higher volumes.
- Speed matters. Chat Mitra launches in 30 minutes. 360dialog takes 1 to 2 days even if you know what you're doing. If you are in a rush, Chat Mitra wins.
- Support speed matters differently to different teams. If having phone support is crucial, Chat Mitra is the choice. If email is fine and you'd rather have advanced API features, 360dialog works.
Understanding 360dialog: What It Does Well and Where It Has Limitations
Strengths
- ✓ If you need direct access to Meta's WhatsApp API for advanced customization, 360dialog gives that to you. Useful if you're building something really specific.
- ✓ They've been around since 2016. They know the platform well and have plenty of case studies showing what's possible.
- ✓ If your business is in Europe and you need data stored in the EU for compliance reasons, 360dialog handles that natively.
- ✓ Their API documentation is detailed. If you have a developer, they can build pretty much anything they want.
- ✓ Zapier and HubSpot connections work out of the box, which matters if you're already using those tools.
- ✓ They charge zero message markup. What you pay Meta is what you pay, no extra layer on top.
Limitations
- − €49 minimum per month whether you use it or not. For a business testing WhatsApp as a channel, that's a commitment they might not want.
- − Setting it up yourself takes 24 to 48 hours and requires following documentation. If you're not technical, this can be frustrating.
- − The template options are basic. If you want something specific for your industry, you're probably building it yourself.
- − Email is the main way to reach support. Expect 1 to 2 days before they respond. If something breaks during your busy hours, that's frustrating.
- − Managing your contacts and creating lists requires some technical setup or using other tools. It's not as straightforward as a UI.
- − Most tools beyond Zapier and HubSpot require custom API work to integrate. More flexibility but also more work.
- − They don't hold your hand during setup. It's all self service. Some teams like that, others find it lonely.
Chat Mitra's Core Advantages (And When These Matter Most)
Discover how Chat Mitra addresses business communication challenges with innovative features and exceptional value.
You Only Pay for What You Actually Send.This is Chat Mitra's strongest advantage for small to mid businesses.
A lot of platforms charge you a monthly fee whether you use it or not. Chat Mitra doesn't work that way. Send 10 messages one month and 10,000 the next month. The cost matches what you actually do.
₹0.20 per conversation plus Meta's rates. If you send 1,000 conversations, you pay roughly ₹200 to 400 depending on message type, not a fixed €49.
Setup Doesn't Require a Technical Background
You sign up, someone calls you, they walk you through creating your first template and sending a test message. You're running within 30 minutes. Most people can do this without a developer.
They handle the Meta verification, template creation, number setup. You just answer questions about your business.
Pre-Built Flows for Common Business Needs
Instead of building chatbots from scratch, they have templates already made for order confirmations, appointment reminders, payment notifications, and OTP verification. You just customize them for your business.
A shop doesn't need to figure out the logic for 'when customer buys, send order confirmation.' It's already there. You just fill in your company details.
Someone Actually Answers the Phone
It sounds simple but it's not. When your WhatsApp integration breaks at 2 PM on a Wednesday, you can call someone and explain the problem instead of sending an email and waiting.
Human support via phone, WhatsApp, email, or video call. Most issues get handled within minutes during business hours, not 1 or 2 days.
Connects to Tools You're Probably Already Using
If you use Shopify for your store or WooCommerce for your website, Chat Mitra works with those. You don't need to learn a new tool.
Shopify for orders, WooCommerce for e-commerce. The less you need to learn, the faster you get value.
Bulk Operations Without Custom Code
You can import thousands of contacts, organize them into groups, add tags, and send targeted messages. You do this through the web interface, not writing code.
Upload a CSV, organize, add tags like 'high value customer' or 'last purchased 6 months ago,' send messages to specific groups. It just works.
Businesses actually running on Chat Mitra
Named customers with published results, rather than anonymous stories. Each links to the full write-up.
- Organic Pads D2C women's health brand — from garage startup to 12X sales growth on WhatsApp.
- Nandyal Real Estate A small property team closing around 20 deals a month through WhatsApp leads.
- GRS Capital Loan lead generation in Khammam, moved off cold calling onto WhatsApp.
- CodeQueue Career guidance platform running sign-ups, OTPs and session reminders.
- My Choice Holiday Travel operator handling booking updates and deals from one number.
One thing to factor in before you choose: 1 October 2026
From 1 October 2026, Meta starts charging for two things that are free today: service messages, and utility messages sent inside the 24-hour customer service window. If a large share of your volume is order updates and support replies, your bill goes up on that date no matter which platform you are on.
This is a Meta change, not a provider one, so it applies to Chat Mitra and 360dialog equally. Worth asking anyone you are evaluating how they plan to price it.
Meta's current India rates: ₹0.8631 per marketing message, ₹0.1150 for utility and authentication. Add 18% GST to those and to whatever platform fee you pay.
Compare 360dialog with other options
Still deciding? These platforms compete for the same budget. You can also work out your WhatsApp Business API cost for your own volume, or browse every WhatsApp Business API comparison.
Ready for Enterprise-Grade WhatsApp at SMB Prices?
You don't need 360dialog's complexity if you're not managing custom APIs. Most businesses launch successfully with Chat Mitra's simplicity. But if you're truly building custom integrations, 360dialog's power is worth it. Either way, make the decision with full clarity.
Frequently Asked Questions
What's the main cost difference between Chat Mitra and 360dialog?
Chat Mitra's Starter plan is free forever — ₹0.20 per conversation with free subscription. Pro is ₹999/month (15-day trial) when you need automation like Auto Reply, AI Chatbot, API and Webhooks. 360dialog charges €49 to 299 per month regardless of usage. For a business sending 100 conversations monthly, Chat Mitra Starter costs ~₹400 to 500 while 360dialog costs ~₹4,900. The cost gap narrows at very high volumes (10,000+ conversations/month).
How quickly can I start sending messages with each platform?
Chat Mitra takes approximately 30 minutes from signup to sending your first message because they provide onboarding calls and handle Meta verification for you. 360dialog is self service, typically taking 1 to 2 days as you follow their documentation yourself. Choose Chat Mitra if you need to launch this week.
What happens when something breaks and I need support?
Chat Mitra offers human phone, WhatsApp, email, and video call support with response times in minutes. 360dialog provides email support with typical response times of 1 to 2 days. If your messages stop delivering during business hours and it costs you sales, faster support becomes important.
Do I need a developer to set up templates and automation?
Chat Mitra offers pre built templates for common scenarios (orders, appointments, payments) that you can configure without coding. 360dialog provides basic templates requiring custom API work for specific use cases. Chat Mitra saves setup time if you need something ready immediately.
What about integrations with my existing tools?
Chat Mitra connects to Shopify and WooCommerce natively. 360dialog supports Zapier and HubSpot natively, but most other integrations require custom API work. If you're already using Shopify or WooCommerce, Chat Mitra has better out of the box support.
Where is my data stored?
Chat Mitra stores data in India. 360dialog stores data in EU servers and is GDPR compliant with SOC2 certification. Choose 360dialog if EU data storage is mandatory for your compliance requirements.
Can I cancel anytime without penalties?
Both platforms offer month-to-month billing with no long-term lock-in. Chat Mitra's Starter plan has truly zero commitment since there is free subscription and no minimum spend. Pro is billed monthly, quarterly or yearly and you can downgrade back to Starter whenever you want. 360dialog requires paying for at least one full month, but you can cancel after that without penalties.
Which platform is better for an e-commerce store with 150 daily orders?
Chat Mitra makes more sense with an estimated ₹1,500 to 3,000/month cost including back and forth conversations, plus 30 minute setup. 360dialog would cost €49+/month but requires 1 to 2 days setup. Chat Mitra's pre built order templates and faster setup give you a quick advantage.
What if my business grows to 50,000 daily conversations?
At very high volumes, the cost models reverse. Chat Mitra could exceed ₹100,000/month while 360dialog's €249/month tier scales better with advanced API features. 360dialog becomes more economical for enterprise scale operations requiring direct API control.
Do both platforms allow unlimited message broadcasting?
Yes, both platforms support unlimited broadcast messages. Chat Mitra offers no limits on how many messages you can send. 360dialog similarly has no broadcast limits. The difference is how you pay for them, not whether you can send them.
