Chat Mitra vs. Doubletick: An Honest WhatsApp API Comparison
Skip the marketing. Here's what you actually need to know about pricing, setup, and support.
Two different approaches to WhatsApp Business API. One charges per conversation. The other charges fixed monthly plans. Here's what actually matters when choosing between them.
January 2026
Feature by Feature Comparison: Chat Mitra vs Doubletick
Detailed comparison to help you understand the differences and make an informed decision based on your business needs.
| Features | Doubletick | |
|---|---|---|
| Base Pricing Model | ₹0.20 per conversation + Meta's official rates | Fixed monthly subscriptions |
| Monthly Subscription | None. Zero monthly fees | undefined |
| Minimum Monthly Cost | ₹0 (really, you pay nothing if you don't send messages) | undefined |
| Green Tick Verification | Free with the plan | ✔️ Supported (Meta approval process) |
| Setup Time | 30 minutes with guided onboarding | Self-service, typically 24-48 hours |
| Free Onboarding | ✔️ Yes, phone/WhatsApp support included | ✔️ Basic onboarding included |
| Unlimited Broadcasting | ✔️ Yes | ✔️ Yes |
| Chatbot Feature | Optional add-on at ₹999/month | Basic automation included, complex journeys on Pro/Enterprise |
| Template Management | Unlimited with industry-specific templates | Basic templates (not industry-specific) |
| Contact Management | Advanced - bulk import, tagging, segmentation | Standard - bulk import, tagging available |
| Broadcast Scheduling | ✔️ Up to 1 month ahead | Starter: 10, Pro: 20, Enterprise: 100 |
| Payment Integration | Razorpay, PayPal, Stripe compatible | Custom API integration required |
| Customer Support | 24/7 via phone, WhatsApp, email, Zoom | Email, chat, phone - 1-2 day response |
| Support Response Time | Minutes to hours (live support) | 24-48 hours typical |
| Integrations | Google Sheets, Shopify, WooCommerce, Razorpay | Google Sheets, Excel, Zapier, 3rd party via API |
| Multiple Team Members | ✔️ Unlimited | undefined |
| API Access | Full API access for custom development | Developer API available on Pro/Enterprise |
| Data Location | India-based servers | Not clearly specified on pricing page |
| GDPR Compliance | ✔️ Yes | ✔️ Yes (EU GDPR Compliant stated) |
| Website | Visit | Visit |
| Pricing URL | Visit | Visit |
Key Differences That Matter
Understanding the critical distinctions helps you choose the right platform for your business requirements.
Real Monthly Cost for Small Business
Chat Mitra
Sending 500 conversations/month: ₹100 (at ₹0.20 each) + Meta's rates (~₹50-100) = ~₹150-200 total
360dialog
Minimum ₹2,000/month just for the plan, plus Meta's conversation charges on top (~₹500-1,000) = ~₹2,500-3,000 total
For small businesses, Chat Mitra costs 10-15x less. At 1,000 conversations, the gap widens: Chat Mitra ~₹400-500 vs. Doubletick ~₹3,000-3,500.
Getting Started (Time & Effort)
Chat Mitra
Someone calls you, walks through setup in 30 minutes. Meta verification, templates, and first message are ready to go.
360dialog
You follow documentation and set things up yourself over 24-48 hours. More control, but requires reading guides and testing.
If you want to launch this week and don't have a technical person, Chat Mitra is significantly faster. If you prefer doing things yourself, Doubletick gives you that freedom.
When Support is Needed
Chat Mitra
Call or WhatsApp them. Available 24/7. Issues usually resolved within minutes during business hours.
360dialog
Email or chat support. Typical response: 1-2 days. If your messages aren't delivering during peak hours, you wait.
For businesses where message delivery delays cost money (e-commerce, logistics, support), Chat Mitra's immediate support matters. For less time-sensitive work, email support is fine.
Templates & Automation
Chat Mitra
Pre-built industry-specific templates (e-commerce, appointments, OTP, etc). Free customization. Basic chatbot ₹999/month.
360dialog
Generic templates. Basic chatbots included in Starter. Complex automation requires upgrading to Pro (₹3,000/month) or Enterprise.
Chat Mitra launches ready-to-use flows faster. Doubletick requires more customization time or upgrade costs for advanced automation.
As Your Business Grows
Chat Mitra
Your costs scale proportionally. Send 10,000 conversations? Pay ~₹2,000 + Meta rates. No surprise upgrades needed.
360dialog
Plans are fixed. You might outgrow Starter (5 agents) → need Pro (10 agents). Or you hit limits and need Enterprise. Each upgrade costs more.
Chat Mitra's pricing grows with you smoothly. Doubletick has pricing tiers that can force upgrades before you're ready.
Which Solution Works Best for Different Business Scenarios?
Real world scenarios showing when each platform delivers maximum value.
Local Shop Sending 300 Messages Per Month
Order confirmations, shipping updates, appointment reminders
Chat Mitra Approach
~₹60 conversation charge + ~₹30-50 Meta rates = ~₹90-110/month. Setup takes 30 minutes. Starts with ready-made order templates.
360dialog Approach
₹2,000/month minimum + ~₹300-500 Meta conversation charges = ~₹2,300-2,500/month. Setup takes 24-48 hours of your time following guides.
Chat Mitra wins decisively. Saves ₹2,200+/month and launches faster. Doubletick is overkill for this volume.
E-Commerce Store with 5,000 Monthly Orders
Abandoned cart reminders, order updates, customer support replies
Chat Mitra Approach
Approximately ₹1,000 (conversations) + ₹500-800 (Meta rates) = ₹1,500-1,800/month. Uses pre-built e-commerce templates.
360dialog Approach
₹2,000/month Starter plan + ₹1,500-2,000 (Meta rates) = ₹3,500-4,000/month. May need Pro (₹3,000) to unlock better analytics and automations.
Chat Mitra saves ~₹2,000/month. At this volume, Doubletick's fixed cost becomes expensive. Chat Mitra's scaling is better.
Growing SaaS Company with 10,000+ Conversations Monthly
OTP verification, account notifications, marketing campaigns, customer support
Chat Mitra Approach
~₹2,000 (conversations) + ₹1,500-2,500 (Meta rates) = ₹3,500-4,500/month. Unlimited team members included.
360dialog Approach
₹3,000/month Pro plan + ₹2,500-4,000 (Meta rates) = ₹5,500-7,000/month. Or Enterprise with custom pricing (likely ₹5,000+/month base).
Chat Mitra is still cheaper. Even at high volume, you're paying for actual usage, not abstract 'plan tiers.' If you need complex automation, Doubletick's developer API might justify the cost.
Enterprise with 50,000+ Monthly Conversations & Complex Workflows
Multi-department automation, CRM integration, advanced reporting, 20+ team members
Chat Mitra Approach
~₹10,000 (conversations) + ₹5,000-8,000 (Meta rates) = ₹15,000-18,000/month. Full API access for custom integrations.
360dialog Approach
Custom Enterprise pricing (likely ₹8,000-15,000+/month base) + ₹5,000-8,000 (Meta rates) = ₹13,000-23,000+/month. Dedicated account manager and custom features.
Both work. Chat Mitra is cheaper but Doubletick's dedicated support and custom features might justify cost for very large teams needing hand-holding.
Problems WhatsApp Business Platforms Solve
Understanding how modern platforms address common business communication challenges.
Problem
You're a small business that can't afford ₹2,000+ monthly just to try WhatsApp for business
Solution
Chat Mitra charges only for conversations you actually send. Zero upfront commitment.
Business Impact
You can test WhatsApp as a channel for ₹100-200/month instead of ₹2,000+. If it doesn't work out, you're not locked into a contract.
Problem
You need to launch WhatsApp communication this week, not next month
Solution
Chat Mitra's 30-minute guided setup means you're sending messages within an hour. Doubletick's self-service takes 24-48 hours.
Business Impact
You start capturing customer responses and building momentum immediately instead of spending days reading documentation.
Problem
Your WhatsApp message deliveries are failing and you need help fast
Solution
Chat Mitra's 24/7 phone/WhatsApp support means you reach someone in minutes. Doubletick requires emailing and waiting 1-2 days.
Business Impact
If messages not delivering costs you money (abandoned carts, shipping updates), fast support saves thousands.
Problem
You want templates ready to go, not templates you have to build yourself
Solution
Chat Mitra has industry-specific pre-built templates. Doubletick has generic ones requiring more customization.
Business Impact
You skip the 'figure out what message to send' phase and go straight to launching campaigns.
Problem
Your business is growing fast and you don't want surprise plan upgrades
Solution
Chat Mitra scales smoothly - you pay proportionally. Doubletick has hard tiers (5 agents → 10 agents → Enterprise).
Business Impact
At Chat Mitra, 20 team members cost the same as 2 team members (all included). At Doubletick, you'd need to upgrade plans.
Problem
You have a technical team that wants API access for custom integrations
Solution
Both offer API access, but Chat Mitra includes it by default. Doubletick requires Pro+ plan.
Business Impact
Chat Mitra developers can start building custom flows immediately at the base ₹0.20/conversation rate.
Which One Should You Actually Use?
- Pick Chat Mitra if: You're a small to mid-sized business, cost matters, you want to launch this week, and you value having someone to call when things break. Perfect for e-commerce, services, agencies, and any business under ₹10,000/month messaging volume.
- Pick Doubletick if: You have a bigger team (10+ agents), you prefer self-service setup, you're willing to pay fixed monthly fees for predictability, and you want drag-and-drop automation without writing code. Better for larger companies that can absorb the ₹2,000+ base cost.
- The price gap is real. For 500 conversations/month: Chat Mitra ~₹150-200 vs. Doubletick ~₹2,500-3,000. That's ₹2,000+ monthly difference. At 5,000 conversations: Chat Mitra ~₹1,500-2,000 vs. Doubletick ~₹3,500-4,000.
- Speed matters if you're in a hurry. Chat Mitra launches in 30 minutes with guided help. Doubletick takes 24-48 hours of self-service work. Choose based on your timeline.
- Support matters when things break. Chat Mitra's 24/7 phone support resolves issues in minutes. Doubletick's email support takes 1-2 days. If message delivery delays cost you money, Chat Mitra wins.
- Both are legitimate platforms. Chat Mitra wins on affordability and speed. Doubletick wins if you need enterprise features and team collaboration for large organizations. Choose based on your specific business size and budget.
Technical Specifications Comparison
Detailed technical details for developers and technical decision-makers.
| Specification | Chat Mitra | 360dialog |
|---|---|---|
| Message Throughput (Messages Per Second) | Up to 1,000 messages per second - plenty for most businesses | Not officially published, but typical BSP throughput is 100-500 per second |
| Uptime & Reliability | 99.9% uptime with real-time delivery status tracking | No official SLA published on pricing page |
| Message History Retention | 90 days (you can store contacts indefinitely) | Not clearly specified |
| API & Webhook Support | Full webhook support with automatic retries, included at base price | Developer API available on Pro plan and above |
| Compliance & Certifications | GDPR compliant, ISO 27001 certified, data stored in India | GDPR compliant, no other certifications mentioned |
Understanding 360dialog: What It Does Well and Where It Has Limitations
Strengths
- ✓ Doubletick's team inbox is well-designed for larger teams managing hundreds of conversations. If you have 10+ agents, the inbox flow works smoothly.
- ✓ Their drag-and-drop automation builder is intuitive. Non-technical people can build complex bot flows without writing code (especially on Pro+ plans).
- ✓ Includes basic chatbot automation in all plans. Chat Mitra charges ₹999/month extra for its chatbot, so Doubletick saves money if advanced bots are critical.
- ✓ Their integration ecosystem is mature. Zapier, Google Sheets, Excel, CRM connectors work out of the box without custom coding.
- ✓ G2 reviews show high satisfaction from users on Pro+ plans. For teams that can afford it, the platform delivers on features.
- ✓ No hidden surprise. Monthly billing is predictable. You know exactly what you're paying and what you get.
Limitations
- − ₹2,000/month minimum whether you send 10 messages or 10,000. For small businesses testing WhatsApp, this is a big upfront commitment with no flexibility.
- − Self-service setup takes 24-48 hours. If you don't know WhatsApp's requirements (template approval, green tick verification), you'll get stuck and frustrated.
- − Email/chat support with 1-2 day response times. If your messages aren't delivering during business hours, you wait. That's painful when revenue is on the line.
- − Generic templates that require customization. Unlike Chat Mitra's industry-specific flows, you often start from scratch.
- − Pricing tiers force upgrades. You outgrow 5 agents → must upgrade to Pro (₹3,000/month). Or you hit broadcast scheduling limits (Starter: 10, Pro: 20). Upgrade forced.
- − As you scale to many team members, agent costs add up. Each additional agent beyond the included ones is ₹500/month. 20-person team could cost ₹7,500 extra just for agents.
- − API access locked behind Pro plan. Developers at Starter plan can't build custom integrations. Chat Mitra includes API for everyone.
Why Businesses Choose Chat Mitra Over Alternatives
Discover how Chat Mitra addresses business communication challenges with innovative features and exceptional value.
You Only Pay for What You Actually Send
Chat Mitra charges per conversation sent, not a fixed monthly fee. Send 100 messages one month and 10,000 the next. Your cost matches your usage, not a flat plan.
₹0.20 per conversation. If you send 500 conversations, that's ₹100. If you send 0, you pay ₹0. Doubletick charges ₹2,000 minimum whether you use it or not.
Setup Without a Technical Person
Someone from Chat Mitra's team calls you, walks through creating templates, shows you how to send your first broadcast, and gets you live. No documentation reading. No trial-and-error.
Done in 30 minutes. You're sending actual customer messages by end of call. Doubletick requires you to read guides and figure things out yourself (24-48 hours typical).
Industry-Specific Templates That Actually Work
Instead of starting from blank, Chat Mitra has ready-made message flows for e-commerce orders, appointment reminders, OTP verification, payment notifications, and more. Customize one detail and launch.
E-commerce flow example: Customer places order → auto-send order confirmation → auto-send shipping update → allow customer to request delivery info. Done in minutes, not hours.
Someone Actually Answers When You Call
It sounds simple but it's rare. When something breaks or you have a question at 3 PM, you can call someone. They pick up. They help you. Within minutes.
24/7 phone, WhatsApp, email, and Zoom support. Doubletick's support is email/chat only with 1-2 day response times.
Works With Tools You're Already Using
If you use Google Sheets, Shopify, WooCommerce, or Razorpay, Chat Mitra connects to them. Your existing workflow, plus WhatsApp, plus no new tool to learn.
Google Sheets: Upload customer list, Chat Mitra syncs it. Shopify: Abandoned cart automations work automatically. Razorpay: Payment notifications send automatically.
Unlimited Team Members at One Price
Add 5 team members or 50. Same cost. Doubletick charges per agent on higher plans, which gets expensive as you grow.
Chat Mitra: ₹0.20/conversation regardless of team size. Doubletick: Starter 5 agents free, each additional agent ₹500/month. Scale to 20 people? That's ₹7,500+ more per month.
Ready to Transform Your WhatsApp Business Communication?
Start with transparent pricing, expert onboarding, and 24/7 support. See the difference in hours, not days.
Compare ChatMitra with Other Solutions
Discover why leading businesses choose ChatMitra for their WhatsApp communication needs
Frequently Asked Questions
How does Chat Mitra compare to DoubleTick's offering?
Both are WhatsApp business platforms. Chat Mitra charges ₹0.20 per conversation with zero monthly fees. DoubleTick typically uses subscription-based monthly pricing. Chat Mitra's variable cost model is more budget-friendly for lower volumes.
Which platform is cheaper for a business sending 300 conversations monthly?
Chat Mitra: ~₹900-1,200/month. DoubleTick: Likely ₹2,000-5,000+/month depending on plan. Chat Mitra is significantly cheaper at moderate volumes.
Do both platforms offer WhatsApp templates?
Yes. Chat Mitra includes pre-built industry-specific templates (ecommerce, services, appointments). DoubleTick offers templates but may require more customization. Chat Mitra's ready-to-use templates save configuration time.
How quickly can I get started on each platform?
Chat Mitra: 30 minutes with guided onboarding. DoubleTick: Self-service setup, typically 1-2 days. Chat Mitra is significantly faster.
What about message scheduling and broadcasting?
Both support unlimited broadcasting and message scheduling. Chat Mitra includes scheduling on all plans. DoubleTick's scheduling may depend on plan tier. Feature parity on this front, but Chat Mitra's is more inclusive.
Which platform has better customer support?
Chat Mitra: 24/7 phone, WhatsApp, email support with minutes response time. DoubleTick: Support varies by plan. Chat Mitra's 24/7 phone support is more reliable.
Can I manage large contact lists on both platforms?
Yes, both support importing and organizing thousands of contacts. Chat Mitra makes this particularly simple with tagging and segmentation included.
What if I need advanced chatbot features?
Chat Mitra: Basic bot free, advanced bot ₹999/month. DoubleTick: Chatbot features vary by plan, likely more expensive. Chat Mitra's advanced bot option is affordable.
Is there a free trial or risk-free period?
Chat Mitra: Effectively free—start with just ₹0.20/conversation, no commitment. DoubleTick: May offer trial but typically requires signup for paid plan. Chat Mitra's zero-minimum is the ultimate risk-free model.
Which platform should a small boutique choose?
Chat Mitra. Its ₹0.20/conversation pricing means a small boutique sending 50 daily updates pays ~₹300-500/month instead of thousands on a subscription platform.