DoubleTick Pricing in 2026: What the Agent-Based Plans Actually Cost
DoubleTick prices by agent seat — ₹3,000 a month for five, ₹4,200 for ten, billed yearly and before GST. That works well for small fixed teams and less well as you grow.
Short answer
Chat Mitra and DoubleTick are WhatsApp Business API platforms with fundamentally different approaches. Chat Mitra is a web-based platform with two plans: Starter is free forever at ₹0.20 per conversation with free subscription, and Pro is ₹999/month (15-day free trial) adding Auto Reply, AI Chatbot, API access and Webhooks. Both include unlimited team members with role-based permissions and free integrations. DoubleTick publishes yearly-billed plans from ₹3,000/month (Starter, 5 agents, 1 WABA) to ₹4,200/month (Pro, 10 agents, 1 WABA), before 18% GST, with Enterprise on custom pricing. Rates for agents beyond the included seats are not published. First 1,000 conversations are free monthly. Enterprise plan offers a 7-day free trial. DoubleTick's standout feature is its mobile app with a WhatsApp-like interface, making it ideal for field sales teams and agents who work primarily from phones. Chat Mitra focuses on a powerful web dashboard with Shopify and WooCommerce integrations, multi-project architecture for managing multiple brands, and phone support. For businesses needing mobile-first agent communication, DoubleTick is stronger. For businesses wanting a comprehensive web platform with e-commerce and transparent pricing, Chat Mitra is dramatically more affordable.
Last updated: August 2026
Feature by Feature Comparison: Chat Mitra vs Doubletick
| Features | Chat Mitra | Doubletick |
|---|---|---|
| Free Starter Plan | Yes — Starter plan is ₹0/month, free forever | None — plans start at ₹3,000/month billed yearly |
| Free Trial | 15-day free trial on the Pro plan | 7-day free trial (Enterprise plan) |
| Starting Paid Plan | Pro at ₹999/month | Starter at ₹3,000/month billed yearly |
| Customer Support | Human support via call, live chat, email, Google Meet | Email, chat, call - 1-2 day response |
| UI/UX | ★★★★★ (5/5) | ★★☆☆☆ (2/5) |
| API Speed | Up to 250 messages/second | Not published — typical BSP throughput 100–500 messages/second |
| Live Chat Dashboard | Yes — real-time live chat dashboard included | Not published |
| Time for 10,000 Message Broadcast | About 10 minutes | Not published |
| Integrations | Zero. All integrations included free (Shopify, WooCommerce). | Google Sheets, Excel, Zapier, 3rd party via API |
| How You Pay | ₹0.20 per conversation, plus Meta's per-message rates | Fixed monthly subscriptions |
| Minimum Monthly Cost | ₹0 on Starter (free subscription). | Starter at ₹3,000/month billed yearly |
| Setup Time | 30 minutes with guided onboarding | Self service, typically 24-48 hours |
| Onboarding Support | ✔️ Yes, phone/WhatsApp support included | ✔️ Basic onboarding included |
| Message Broadcasting | Available on the free Starter plan — unlimited conversations, no limits | Not available on the free plan — broadcasting requires a paid plan |
| Chatbot Builder | Optional add-on at ₹999/month | Basic automation included, complex journeys on Pro/Enterprise |
| Chatbot Templates | Unlimited with industry specific templates | Basic templates (not industry specific) |
| Contact Management | Advanced - bulk import, tagging, segmentation | Limited - bulk import, tagging available |
| Message Scheduling | ✔️ Up to 2 month ahead | Starter: 10, Pro: 20, Enterprise: 100 |
| Response Time | Minutes to hours (live support) | 24-48 hours typical |
| Team Members | ✔️ Unlimited | undefined |
| Developer API | Full API access for custom development, plus full webhook support with automatic retries | Developer API available on Pro/Enterprise |
| Data Location | India-based servers | Not clearly specified on pricing page |
| Uptime/Reliability | Real time delivery status tracking | No official SLA published on pricing page |
| Message History Retention | 90 days (you can store contacts indefinitely) | Not clearly specified |
| Website | Visit | Visit |
| Pricing Page | Visit | Visit |
Here's what you actually need to know about pricing, setup, and support.
As the Chat Mitra team, we have an inherent bias—read this alongside competitor reviews and case studies to make the best decision for your business.
Doubletick pricing checked against their official pricing page · August 2026 · re-checked every 30 days
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Real Monthly Cost for Small Business
Chat Mitra
Sending 500 conversations/month: ₹100 (at ₹0.20 each) + Meta's rates (~₹50-100) = ~₹150-200 total
Doubletick
₹3,000/month for the Starter plan (5 agents, 1 WABA) — and that is the yearly-billed rate, so it is a 12-month commitment. Add 18% GST and it is ₹3,540 before a single Meta charge. First 1,000 conversations each month are included.
At 1,000 conversations a month the gap is real but smaller than it looks: Chat Mitra runs roughly ₹1,100-1,200 including Meta's rates, DoubleTick ₹3,540 with GST — and DoubleTick includes those first 1,000 conversations. The difference widens sharply above that.
Getting Started (Time & Effort)
Chat Mitra
Someone calls you, walks through setup in 30 minutes. Meta verification, templates, and first message are ready to go.
Doubletick
You follow documentation and set things up yourself over 24-48 hours. More control, but requires reading guides and testing.
If you want to launch this week and don't have a technical person, Chat Mitra is significantly faster. If you prefer doing things yourself, Doubletick gives you that freedom.
When Support is Needed
Chat Mitra
Call or WhatsApp them. Issues usually resolved within minutes during business hours.
Doubletick
Email or chat support. Typical response: 1 to 2 days. If your messages aren't delivering during peak hours, you wait.
For businesses where message delivery delays cost money (e-commerce, logistics, support), Chat Mitra's immediate support matters. For less time-sensitive work, email support is fine.
Templates & Automation
Chat Mitra
Pre built industry specific templates (e-commerce, appointments, OTP, etc). Free customization. Basic chatbot ₹999/month.
Doubletick
Generic templates. Basic chatbots included in Starter. Complex automation requires upgrading to Pro (₹4,200/month) or Enterprise.
Chat Mitra launches ready-to-use flows faster. Doubletick requires more customization time or upgrade costs for advanced automation.
As Your Business Grows
Chat Mitra
Your costs scale proportionally. Send 10,000 conversations? Pay ~₹2,000 + Meta rates. No surprise upgrades needed.
Doubletick
Plans are fixed by seat count. Outgrow Starter's 5 agents and you move to Pro (10 agents, ₹4,200/month). Past 10, DoubleTick quotes per agent rather than publishing a rate, so you are into a sales conversation.
Chat Mitra's cost tracks what you send. DoubleTick moves in seat-sized steps — Starter to Pro is a ₹1,200/month jump whether you needed one extra agent or five.
Which Solution Works Best for Different Business Scenarios?
Modelled scenarios comparing how each platform handles a typical workload. Figures are illustrative, not customer results.
Social Commerce: Instagram Store with 3,000 Followers
Instagram shop selling fashion accessories. Sending product catalogs, customer inquiries, order confirmations, and shipping updates via WhatsApp.
Chat Mitra Approach
₹1,500-2,000/month. Focused on order notifications and customer messaging without catalog sync complexity.
Doubletick Approach
DoubleTick: Catalog integrations sounded good until data inconsistencies made customers confused.
Chat Mitra. Simpler, more reliable approach to order notifications without catalog sync overhead.
Worth checking before you commit
Catalogue sync is only as good as the data behind it. Ask how often it refreshes and what customers see when stock changes mid-conversation.
Beauty Salon: 150 Bookings/Week Across 4 Locations
Multi location beauty salon managing beauty appointments, service options, stylist availability, and cancellation handling.
Chat Mitra Approach
₹2,000-2,500/month. Simple confirmation-only approach. Humans handle availability (no real time sync problems).
Doubletick Approach
DoubleTick: Real-time availability sync failed frequently. Overbooking happened regularly.
Chat Mitra. Human-confirmed bookings beat buggy real time syncing.
Worth checking before you commit
Automated slot tracking saves staff time and adds a failure mode: a bot confirming a slot that is gone. Decide whether a manual confirmation step is worth the friction for your business.
Tutoring Marketplace: 500+ Active Tutors
Online tutoring platform sending lesson booking confirmations, tutor availability updates, and student progress reports.
Chat Mitra Approach
₹3,000-4,000/month. Doesn't try to do marketplace matching. Uses Chat Mitra for notifications only. Matching happens in main app.
Doubletick Approach
DoubleTick: Tried to be full-featured marketplace tool. Too complex, notifications got lost in features.
Chat Mitra. Focused on messaging. Marketplace logic lives in main app (separation of concerns).
Worth checking before you commit
Keeping matching and availability logic inside a messaging tool tends to get cluttered fast. Worth deciding early which system owns that logic.
Field Sales Team: 30+ Agents Working Primarily from Mobile
A B2B sales organisation with 30+ field sales agents who spend most of their day on phones, needing a WhatsApp Business interface that works like the regular WhatsApp they already know.
Chat Mitra Approach
₹0.20/conversation on Starter. Works via mobile browser, but the experience is built for desktop-first workflows.
Doubletick Approach
DoubleTick's native mobile app offers a WhatsApp-like interface that field sales agents can adopt immediately without training. The familiar UI reduces friction for non-technical mobile-first teams.
DoubleTick. For organisations where agents work primarily from phones, DoubleTick's mobile app gives a genuine usability advantage that Chat Mitra's web platform currently does not match.
Worth checking before you commit
DoubleTick's mobile app mirrors the WhatsApp interface, which is why field teams adopt it quickly. If your agents work from phones rather than desks, that is a real advantage — weigh it against the ₹3,000/month yearly-billed floor.
Which One Should You Actually Use?
- Pick Chat Mitra if: You're a small to mid-sized business, cost matters, you want to launch this week, and you value having someone to call when things break. Perfect for e-commerce, services, agencies, and any business under ₹10,000/month messaging volume.
- Pick DoubleTick if: your team works mainly from phones and the mobile app matters, you have a settled team of 5-10 agents, you want a predictable fixed fee, and you are comfortable with a yearly commitment at ₹3,540 a month including GST.
- At 500 conversations a month Chat Mitra costs roughly ₹600 including Meta's rates against DoubleTick's ₹3,540 with GST — though DoubleTick includes the first 1,000 conversations, so at that volume you are really comparing ₹600 to a flat ₹3,540. At 5,000 conversations Chat Mitra is roughly ₹5,300 and DoubleTick ₹3,540 plus charges on the 4,000 beyond its allowance. Run your own volume before assuming either way.
- Speed matters if you're in a hurry. Chat Mitra launches in 30 minutes with guided help. Doubletick takes 24-48 hours of self service work. Choose based on your timeline.
- Support matters when things break. Chat Mitra's human phone support resolves issues in minutes. Doubletick's email support takes 1 to 2 days. If message delivery delays cost you money, Chat Mitra wins.
- Both are legitimate platforms. Chat Mitra wins on affordability and speed. Doubletick wins if you need enterprise features and team collaboration for large organizations. Choose based on your specific business size and budget.
Understanding Doubletick: What It Does Well and Where It Has Limitations
Strengths
- ✓ Doubletick's team inbox is well-designed for larger teams managing hundreds of conversations. If you have 10+ agents, the inbox flow works smoothly.
- ✓ Their drag-and-drop automation builder is intuitive. Non-technical people can build complex bot flows without writing code (especially on Pro+ plans).
- ✓ Includes basic chatbot automation in all plans. Chat Mitra charges ₹999/month extra for its chatbot, so Doubletick saves money if advanced bots are critical.
- ✓ Their integration ecosystem is mature. Zapier, Google Sheets, Excel, CRM connectors work out of the box without custom coding.
- ✓ G2 reviews show high satisfaction from users on Pro+ plans. For teams that can afford it, the platform delivers on features.
- ✓ No hidden surprise. Monthly billing is predictable. You know exactly what you're paying and what you get.
Limitations
- − ₹3,000/month for Starter — and the published rate is the yearly-billed one, so it is a 12-month commitment before GST. Whether you send 10 messages or 10,000, the fee is the same.
- − Self service setup takes 24-48 hours. If you don't know WhatsApp's requirements (like template approval), you'll get stuck and frustrated.
- − Email/chat support with 1-2 day response times. If your messages aren't delivering during business hours, you wait. That's painful when revenue is on the line.
- − Generic templates that require customization. Unlike Chat Mitra's industry specific flows, you often start from scratch.
- − Pricing steps by seat, not usage. Outgrow 5 agents and you are on Pro at ₹4,200/month. Broadcast scheduling is capped too — 10 on Starter, 20 on Pro.
- − Seat count drives the bill. Past Pro's 10 agents, DoubleTick does not publish a per-agent rate — you have to ask, which makes budgeting for a growing team harder than it should be.
- − API access is locked behind the Pro plan, so Starter customers cannot build custom integrations. Chat Mitra includes API access and webhooks on Pro at ₹999/month.
Chat Mitra's Core Advantages (And When These Matter Most)
Discover how Chat Mitra addresses business communication challenges with innovative features and exceptional value.
You Only Pay for What You Actually Send.This is Chat Mitra's strongest advantage for small to mid businesses.
Chat Mitra charges per conversation sent, not a fixed monthly fee. Send 100 messages one month and 10,000 the next. Your cost matches your usage, not a flat plan.
₹0.20 per conversation plus Meta's rates. Send 500 conversations and the platform fee is ₹100. Send none and you pay nothing. DoubleTick's Starter plan is ₹3,000/month billed yearly whether you use it or not.
Setup Without a Technical Person
Someone from Chat Mitra's team calls you, walks through creating templates, shows you how to send your first broadcast, and gets you live. No documentation reading. No trial-and-error.
Done in 30 minutes. You're sending actual customer messages by end of call. Doubletick requires you to read guides and figure things out yourself (24-48 hours typical).
Industry Specific Templates That Actually Work
Instead of starting from blank, Chat Mitra has ready-made message flows for e-commerce orders, appointment reminders, OTP verification, payment notifications, and more. Customize one detail and launch.
E-commerce flow example: Customer places order → auto-send order confirmation → auto-send shipping update → allow customer to request delivery info. Done in minutes, not hours.
Someone Actually Answers When You Call
It sounds simple but it's rare. When something breaks or you have a question at 3 PM, you can call someone. They pick up. They help you. Within minutes.
Human phone, WhatsApp, email, and Google Meet support. Doubletick's support is email/chat only with 1-2 day response times.
Works With Tools You're Already Using
If you use Shopify or WooCommerce, Chat Mitra connects to them. Your existing workflow, plus WhatsApp, plus no new tool to learn.
Shopify: Abandoned cart automations work automatically. WooCommerce: Order updates and notifications sync seamlessly.
Unlimited Team Members at One Price
Add 5 team members or 50. Same cost. Doubletick charges per agent on higher plans, which gets expensive as you grow.
Chat Mitra: ₹0.20 per conversation regardless of team size. DoubleTick: Starter includes 5 agents, Pro includes 10. Grow past 10 and pricing moves to Enterprise, quoted per agent.
Businesses actually running on Chat Mitra
Named customers with published results, rather than anonymous stories. Each links to the full write-up.
- Organic Pads D2C women's health brand — from garage startup to 12X sales growth on WhatsApp.
- Nandyal Real Estate A small property team closing around 20 deals a month through WhatsApp leads.
- GRS Capital Loan lead generation in Khammam, moved off cold calling onto WhatsApp.
- CodeQueue Career guidance platform running sign-ups, OTPs and session reminders.
- My Choice Holiday Travel operator handling booking updates and deals from one number.
One thing to factor in before you choose: 1 October 2026
From 1 October 2026, Meta starts charging for two things that are free today: service messages, and utility messages sent inside the 24-hour customer service window. If a large share of your volume is order updates and support replies, your bill goes up on that date no matter which platform you are on.
This is a Meta change, not a provider one, so it applies to Chat Mitra and Doubletick equally. Worth asking anyone you are evaluating how they plan to price it.
Meta's current India rates: ₹0.8631 per marketing message, ₹0.1150 for utility and authentication. Add 18% GST to those and to whatever platform fee you pay.
Compare Doubletick with other options
Still deciding? These platforms compete for the same budget. You can also work out your WhatsApp Business API cost for your own volume, or browse every WhatsApp Business API comparison. If you are specifically after a replacement, there is a fuller list of Doubletick alternatives .
Real-Time Syncing Sounds Great Until It Breaks.
DoubleTick's real-time features cause overbooking disasters. Sometimes a simple confirmation (human-verified) beats buggy automation. We choose reliability.
Frequently Asked Questions
How does Chat Mitra compare to DoubleTick's offering?
Both are WhatsApp business platforms. Chat Mitra's Starter plan is free with free subscription — you pay ₹0.20 per conversation plus Meta's rates; Pro is ₹999/month (15-day trial) adding Auto Reply, AI Chatbot, API and Webhooks. DoubleTick publishes yearly-billed plans from ₹3,000/month for 5 agents, before 18% GST. Chat Mitra works out cheaper at low and medium volumes; DoubleTick's included 1,000 conversations narrow the gap at the very bottom end.
Which platform is cheaper for a business sending 300 conversations monthly?
Chat Mitra: roughly ₹1,100-1,200/month including Meta's rates. DoubleTick: ₹3,000/month billed yearly, ₹3,540 with GST, with the first 1,000 conversations included. Chat Mitra is cheaper, though not by the margin the headline numbers suggest at this volume.
Do both platforms offer WhatsApp templates?
Yes. Chat Mitra includes pre built industry specific templates (ecommerce, services, appointments). DoubleTick offers templates but may require more customization. Chat Mitra's ready-to-use templates save configuration time.
How quickly can I get started on each platform?
Chat Mitra: 30 minutes with guided onboarding. DoubleTick: Self service setup, typically 1 to 2 days. Chat Mitra is significantly faster.
What about message scheduling and broadcasting?
Both support unlimited broadcasting and message scheduling. Chat Mitra includes scheduling on all plans. DoubleTick's scheduling may depend on plan tier. Feature parity on this front, but Chat Mitra's is more inclusive.
Which platform has better customer support?
Chat Mitra: Human phone, WhatsApp, email support with minutes response time. DoubleTick: Support varies by plan. Chat Mitra's phone support is more reliable.
Can I manage large contact lists on both platforms?
Yes, both support importing and organizing thousands of contacts. Chat Mitra makes this particularly simple with tagging and segmentation included.
What if I need advanced chatbot features?
Chat Mitra: Basic bot free, advanced bot ₹999/month. DoubleTick: Chatbot features vary by plan, likely more expensive. Chat Mitra's advanced bot option is affordable.
Is there a free trial or risk-free period?
Chat Mitra: Effectively free—start with just ₹0.20/conversation, no commitment. DoubleTick: May offer trial but typically requires signup for paid plan. Chat Mitra's zero-minimum is the ultimate risk-free model.
Which platform should a small boutique choose?
Chat Mitra. A boutique sending 50 updates a day runs about 1,500 conversations a month — roughly ₹1,600 including Meta's rates, against ₹3,540 on DoubleTick's Starter plan with GST.
