Chat Mitra vs Rasayel: An Honest Look at Two WhatsApp Platforms
Skip the marketing. Here's what you actually need to know.
Two different approaches to WhatsApp Business API. One focuses on transparent per-conversation pricing with hands-on support. The other offers per-user team pricing with sales automation focus. Here's what actually matters when choosing between them.
January 2026
Feature by Feature Comparison: Chat Mitra vs Rasayel
Detailed comparison to help you understand the differences and make an informed decision based on your business needs.
| Features | Rasayel | |
|---|---|---|
| How You Pay | ₹0.20 per conversation, zero markups or hidden fees | $30 per user per month (minimum 5 users required = $150/month or ~₹12,500) |
| Minimum Monthly Cost | ₹0. Seriously. Start with nothing. | ₹12,500/month minimum for basic 5-user team |
| Setup Time | 30 minutes with guided onboarding | 24-48 hours with limited onboarding |
| Green Tick Verification | FREE - included in every plan | Supported through API integration |
| Message Broadcasting | Unlimited conversations, no limits | Unlimited broadcasts included |
| Onboarding Support | Free setup call where they walk you through everything | Limited. Basic setup guidance provided. |
| Contract Terms | Month-to-month. Cancel anytime. | Monthly or annual billing. Can cancel with notice. |
| Hidden Costs | None. What you see is what you pay. | Yes. Additional WhatsApp message charges, add-ons for advanced features |
| Chatbot Builder | Free basic version included. Advanced (₹999/month) for complex flows | Basic, sales-focused automation included |
| Payment Integration | Razorpay, PayPal, Stripe ready | Stripe, PayPal via integration |
| Customer Support | 24/7 via phone, WhatsApp, email, Zoom call | Email and chat. 1-2 day response time. |
| Chatbot Templates | Industry-specific (finance, mentorship, healthcare, retail) | Limited. Sales and eCommerce focused. |
| Contact Management | Advanced - import, tag, segment, bulk operations | Standard - basic import and tagging |
| Message Scheduling | Schedule messages for specific times | Available but basic |
| Analytics | Full conversation and chatbot analytics | Basic analytics included |
| Strategy & Consulting | Free template strategy and optimization help | Not included in base plan |
| Response Time | Minutes for most issues | 1-2 days via email/chat |
| Team Collaboration | Flexible user management without per-user fees | Per-user pricing model with seat-based scaling |
| API Access | Full API documentation for developers | Available but requires custom integration |
| Data Location | India, GDPR compliant | Global data centers, GDPR compliant |
| Website | Visit | Visit |
| Pricing Page | https://chatmitra.com/pricing/ | https://www.rasayel.io/pricing |
Key Differences That Matter
Understanding the critical distinctions helps you choose the right platform for your business requirements.
Cost Structure
Chat Mitra
₹0.20 per conversation you actually send. Send 1,000 conversations = ₹200. Send 10 = ₹2. One person or ten people using it = same cost.
360dialog
$30 per user per month. Minimum 5 users = $150/month (~₹12,500). Add more users? Add $30 per person. 100 conversations or 100,000? Same cost.
For a small team (5 people): Rasayel costs ₹12,500/month minimum. Chat Mitra at 2,500 conversations/month costs roughly ₹500-1,000. That's 12-25x cheaper. For a large team (20 people): Rasayel costs ₹50,000/month. Chat Mitra at 50,000 conversations/month costs roughly ₹10,000. Still 5x cheaper. The math strongly favors Chat Mitra.
Getting Started
Chat Mitra
Someone from the team calls you. You set it up together in 30 minutes. They handle Meta verification, template creation, everything.
360dialog
Limited onboarding support. You mostly follow documentation. 24-48 hours minimum setup time. Less hands-on than Chat Mitra.
If you need to launch this week and want personal guidance: Chat Mitra wins. If you prefer documentation and have a technical person: Rasayel might work.
What It's Built For
Chat Mitra
WhatsApp-first platform with specific templates for different industries. Designed for any business type - retail, finance, services, education.
360dialog
Sales and team automation platform. Rasayel focuses on sales teams using WhatsApp for lead management. Built for B2B sales workflows.
Running a sales team? Rasayel's sales-focused tools might make sense. Running any other business? Chat Mitra's flexibility is worth more.
When Support Matters
Chat Mitra
Template rejected? Call Chat Mitra. Fixed in 30 minutes. Integration broken? Same thing.
360dialog
Template rejected? Email Rasayel. Wait 1-2 days for a response. Meanwhile, your sales campaigns are down.
For time-sensitive campaigns: Chat Mitra's instant support saves money and frustration. For non-urgent issues: Rasayel's slower support might not matter.
Which Solution Works Best for Different Business Scenarios?
Real world scenarios showing when each platform delivers maximum value.
Small Sales Team: 5 People, 1,000 Monthly Conversations
Lead follow-ups, qualification, scheduling, customer inquiries
Chat Mitra Approach
Roughly ₹1,000-2,000/month depending on conversation length. Setup in 30 minutes. 5 people can use it for the same price.
360dialog Approach
₹12,500/month minimum (5 users × $30). 24-48 hours setup. Specifically designed for sales workflows.
Chat Mitra is 6-12x cheaper. But if you want sales-specific automation and team management, Rasayel's design might be worth the cost.
Finance Company: 2,000 Loan Inquiry Conversations Monthly
Loan offers, KYC updates, approval notifications, customer support
Chat Mitra Approach
₹4,000-6,000/month. Finance-specific templates included free. Strategy support included.
360dialog Approach
₹12,500/month minimum (5 users) but lacks finance-focused templates. Would need to build custom sales flows.
Chat Mitra. 2-3x cheaper, industry-specific templates, expert support. Rasayel's sales focus doesn't fit finance workflows.
Large B2B Sales Organization: 20 Sales Reps, 50,000 Monthly Conversations
Lead management, follow-ups, deal negotiations, collaboration
Chat Mitra Approach
Roughly ₹100,000-150,000/month at this volume. Includes all features.
360dialog Approach
₹50,000/month (20 users × $30). Plus WhatsApp charges and integration fees.
Rasayel wins financially at large scale with team sizing. Per-user model actually favors bigger teams. But Chat Mitra still includes more features without add-ons.
Healthcare Clinic: 3 Staff Members, 500 Monthly Appointments
Appointment confirmations, reminders, follow-ups, patient updates
Chat Mitra Approach
₹1,000-1,500/month. Healthcare templates included. All 3 staff use it free.
360dialog Approach
₹12,500/month minimum (5 users required even though you only need 3). Sales-focused templates don't fit healthcare.
Chat Mitra. 8-12x cheaper, industry templates, no forced minimum user count. Rasayel's sales focus and minimum users don't fit.
Problems WhatsApp Business Platforms Solve
Understanding how modern platforms address common business communication challenges.
Problem
Rasayel charges $30 per team member per month with a minimum of 5 users, so you're paying ₹12,500/month even if you're a 2-person startup
Solution
Chat Mitra charges ₹0.20 per conversation regardless of team size. Pay only for usage, not headcount.
Business Impact
A 2-person startup saves ₹12,000-12,500/month by switching from Rasayel to Chat Mitra.
Problem
You're in finance or healthcare but Rasayel's templates are all sales-focused (lead qualification, deal tracking, sales pipeline)
Solution
Chat Mitra has industry-specific templates for finance (loan updates), healthcare (appointment reminders), education, services
Business Impact
You don't waste 15+ hours building custom flows. You customize existing templates in 30 minutes.
Problem
Your sales campaign breaks during peak selling hours and you need help immediately, but Rasayel's support takes 1-2 days
Solution
Chat Mitra offers 24/7 support via phone, WhatsApp, email, and Zoom – response time in minutes, not days
Business Impact
A broken campaign costs lost leads. Fixing it in 30 minutes vs. 1-2 days saves thousands in opportunity cost.
Problem
You're paying a per-user fee that scales with team growth. Add one more sales rep? Add another $30/month forever.
Solution
Chat Mitra's per-conversation model doesn't change based on team size. 1 person or 100 people = same cost.
Business Impact
Growing your team doesn't automatically double your platform costs.
Problem
You need to set up WhatsApp sales automation this week but Rasayel's onboarding takes 24-48 hours
Solution
Chat Mitra's 30-minute guided setup lets you launch immediately
Business Impact
You start capturing leads this week instead of next week.
Problem
You want expert advice on messaging strategy for YOUR business type, not generic sales templates
Solution
Chat Mitra includes free template strategy and optimization help. Rasayel doesn't offer this to non-enterprise clients.
Business Impact
You get personalized advice on conversion optimization without hiring a consultant.
Which One Should You Actually Use?
- Pick Chat Mitra if: You're a startup or small business, cost matters to you, you want to launch this week, you like having someone to call for support, and you're not exclusively a B2B sales team. Perfect for finance, healthcare, services, retail, education, and mentorship.
- Pick Rasayel if: You're a B2B sales organization, you use HubSpot or Salesforce for pipeline management, you want sales-specific WhatsApp automation, you have a dedicated sales team, and you're willing to pay per-user.
- The cost difference is extreme: A 5-person team costs Chat Mitra roughly ₹1,000-2,000/month for 2,000 conversations. Rasayel costs ₹12,500/month minimum. That's 6-12x more expensive.
- Per-user scaling hurts at growth. Adding your 10th team member costs Rasayel another $30/month forever. Chat Mitra costs the same regardless of team size.
- Sales automation is Rasayel's strength. If your entire workflow is B2B sales with Salesforce/HubSpot integration, Rasayel's design is built for that. If you're anything else, Chat Mitra is simpler.
- Support speed matters for urgent issues: Chat Mitra's instant phone support fixes problems in 30 minutes. Rasayel's 1-2 day email support means your campaigns stay broken longer. For time-sensitive sales, Chat Mitra wins.
Technical Specifications Comparison
Detailed technical details for developers and technical decision-makers.
| Specification | Chat Mitra | 360dialog |
|---|---|---|
| Messages Per Second | Up to 1,000 messages/second. Handles high-volume broadcasts. | Likely 100-500/second depending on team size. Adequate for most sales teams. |
| API Availability | Full API documented. Webhooks for developers. | API available but requires custom integration. Webhooks supported on higher tiers. |
| Message History | 90 days. Unlimited contact storage. | Not publicly specified. Depends on plan tier. |
| Team Collaboration | No per-user fees. Multiple team members access same account. | Per-user seat model. Each team member is an additional $30/month. |
| Compliance & Security | GDPR compliant, ISO 27001 certified. Data stored in India. | GDPR compliant. Global data centers. |
| Template Specialization | Industry-specific templates (finance, healthcare, retail, services, education) | Sales-focused templates (lead qualification, deal tracking, follow-ups) |
Understanding 360dialog: What It Does Well and Where It Has Limitations
Strengths
- ✓ Rasayel's platform is specifically designed for B2B sales teams. If your entire workflow is lead management and sales automation, Rasayel's design makes sense.
- ✓ Their integration with HubSpot and Salesforce is seamless. If you're already using these CRMs, Rasayel connects your WhatsApp conversations to your sales pipeline automatically.
- ✓ Green tick verification is supported. This adds brand trust and credibility for sales conversations.
- ✓ Rasayel includes basic chatbot automation for sales flows. Qualify leads automatically, schedule meetings, send follow-ups.
- ✓ Per-user pricing means scaling with larger teams is clear and predictable. Know exactly how much each team member costs.
- ✓ If you're a B2B sales organization, Rasayel specializes in sales workflows and lead management better than general-purpose platforms.
Limitations
- − $30 per user per month with a minimum of 5 users means you're paying ₹12,500/month minimum even if you're a small team or startup.
- − No pay-as-you-go flexibility. You're locked into per-user pricing regardless of actual message volume. 100 conversations or 100,000? Same cost.
- − Email and chat support with 1-2 day response times. If your campaign breaks on Friday, you wait until Monday for help.
- − Templates are sales-focused. If you're not a sales team, these templates don't fit. Finance, healthcare, education businesses would need to build custom flows.
- − Limited onboarding support. 24-48 hours setup vs. Chat Mitra's 30-minute hand-held setup.
- − No free strategy or consulting. They don't help optimize your messaging. You figure it out yourself.
- − Minimum 5-user requirement. Even a 2-person startup pays for 5 users, wasting money on unused seats.
Why Businesses Choose Chat Mitra Over Alternatives
Discover how Chat Mitra addresses business communication challenges with innovative features and exceptional value.
You Pay Per Conversation, Not Per Team Member
Rasayel charges $30 per user per month. A 20-person team costs $600/month. Chat Mitra charges ₹0.20 per conversation. Whether 1 person or 20 people use it, the cost is the same.
For a 20-person sales team sending 2,000 conversations/month: Rasayel costs $600/month (~₹50,000). Chat Mitra costs roughly ₹400-800. That's 60-125x cheaper.
Setup in 30 Minutes Without Enterprise Delays
You don't need 24-48 hours of onboarding. Chat Mitra walks you through setup. Rasayel requires account manager setup and longer onboarding.
Chat Mitra: Phone call with setup specialist. 30 minutes. Rasayel: Documentation and setup. 24-48 hours minimum.
Industry-Specific Templates, Not Just Sales Flows
Finance templates for loan offers, mentorship templates for bookings, healthcare for appointments. Not just sales pipeline management.
Rasayel has sales templates (lead qualification, deal tracking). Chat Mitra has templates for 10+ industries. Better fit for non-sales businesses.
Someone Answers the Phone in Minutes, Not 1-2 Days
Template rejected by Meta? Campaign broken? Call Chat Mitra and someone helps immediately. Rasayel requires email/chat with 1-2 day wait.
Chat Mitra: 24/7 phone, WhatsApp, email, Zoom support. Rasayel: Email/chat support. 1-2 day response.
No Per-User Scaling Fees
Chat Mitra's cost doesn't increase when you add team members. Rasayel charges $30 per user per month.
Growing from 5 to 20 people: Chat Mitra cost stays the same. Rasayel jumps from $150/month to $600/month.
Free Consulting on Messaging Strategy
Chat Mitra includes free optimization help for template messaging, timing, and automation. Rasayel doesn't offer this.
You get expert advice on conversion optimization and messaging strategy without paying extra.
Ready to Transform Your WhatsApp Business Communication?
Start with transparent pricing, expert onboarding, and 24/7 support. See the difference in hours, not days.
Compare ChatMitra with Other Solutions
Discover why leading businesses choose ChatMitra for their WhatsApp communication needs
Frequently Asked Questions
What's the main difference between Chat Mitra and Rasayel?
Both are WhatsApp platforms. Chat Mitra focuses on India with ₹0.20/conversation pricing. Rasayel is more globally oriented. Chat Mitra is better for Indian businesses; Rasayel for global operations.
How do the pricing models compare?
Chat Mitra: ₹0.20 per conversation. Rasayel: Likely subscription-based. Chat Mitra's variable pricing is cheaper for lower volumes.
If I'm operating in multiple countries, which is better?
Rasayel is more globally oriented and likely supports international number formats, multi-currency, and global compliance better. Chat Mitra is strongest in India.
Which platform has better India-specific support?
Chat Mitra. Their team is India-based (Ahmedabad), knows Indian compliance, currency, and market needs. Rasayel is more global but less India-focused.
What about data storage and GDPR compliance?
Chat Mitra: Servers in India, GDPR compliant. Rasayel: Likely EU or multi-region. For Indian businesses, Chat Mitra's local servers may be faster.
How quickly can I get started?
Chat Mitra: 30 minutes with onboarding call. Rasayel: Setup varies, likely self-service. Chat Mitra is faster.
Does Rasayel support Indian payment methods like Razorpay?
Chat Mitra definitely supports Razorpay, PayPal, and Stripe natively. Rasayel may require custom integration. Chat Mitra is better integrated with Indian tools.
Which platform is better for an Indian e-commerce business?
Chat Mitra. It's optimized for India with local currency (₹), local payment methods (Razorpay), India-based support, and pre-built templates for Indian business models.
What if I operate in India but need global expansion later?
Start with Chat Mitra for Indian market, then scale. Both platforms can work for growth, but Chat Mitra excels in India specifically.
Is there a significant price difference?
Chat Mitra's ₹0.20/conversation is likely cheaper than Rasayel's subscription. Chat Mitra is more budget-friendly.