Chat Mitra vs Trengo: An Honest Look at Two WhatsApp Platforms
Two different approaches to WhatsApp Business API. One focuses on transparent per conversation pricing with hands-on support. The other offers fixed subscription with customer support team focus. Here's what actually matters when choosing between them.
Trengo is the full-service omnichannel platform for customer service centers. Chat Mitra is WhatsApp only. If you run a 50-person support team managing 8 channels, Trengo. If you're a business with WhatsApp support, Chat Mitra.
Trengo's Enterprise Pricing: Beautiful Platform, Brutal Budget
Trengo starts at ₹50,000+/month and goes up from there. Perfect for enterprises managing 100+ support agents. For SMBs, this pricing is impossible. Chat Mitra scales from ₹500/month to ₹50,000+/month affordably.
Last updated: January 2026
Feature by Feature Comparison: Chat Mitra vs Trengo
| Features | Trengo | |
|---|---|---|
| How You Pay | ₹0.20 per conversation, zero markups or hidden fees | Fixed monthly: Starter $25, Pro $99 (plus WhatsApp message costs) |
| Minimum Monthly Cost | ₹0. Seriously. Start with nothing. | $25/month (~₹2,100) even if you send zero messages |
| Setup Time | 30 minutes with guided onboarding | 24-48 hours with basic onboarding |
| Green Tick Verification | FREE - included in every plan | Supported through API integration |
| Message Broadcasting | Unlimited conversations, no limits | Unlimited broadcasts included |
| Onboarding Support | Free setup call where they walk you through everything | Basic. Mostly self service with limited guidance. |
| Contract Terms | Month-to-month. Cancel anytime. | Monthly or annual billing. Can cancel with notice. |
| Hidden Costs | None. What you see is what you pay. | Yes. Add-ons for advanced features, integrations may incur charges |
| Chatbot Builder | Free basic version included. Advanced (₹999/month) for complex flows | Yes, support-focused automation included |
| Payment Integration | Razorpay, PayPal, Stripe ready | Stripe, PayPal via integration |
| Customer Support | 24/7 via phone, WhatsApp, email, Zoom call | Chat and email. 1-2 day response time. |
| Chatbot Templates | Industry-specific (finance, mentorship, healthcare, retail) | Support-focused (FAQs, ticket routing, escalation) |
| Contact Management | Advanced - import, tag, segment, bulk operations | Standard - basic import and tagging |
| Message Scheduling | Schedule messages for specific times | Available but limited |
| Analytics | Full conversation and chatbot analytics | Basic analytics included |
| Strategy & Consulting | Free template strategy and optimization help | Not included |
| Response Time | Minutes for most issues | 1 to 2 days via chat/email |
| Support Team Features | WhatsApp native, focused on business messaging | Shared inbox for team collaboration. Support-centric design. |
| API Access | Full API documentation for developers | Available but requires custom integration |
| Data Location | India, GDPR compliant | Global data centers, GDPR compliant |
| Website | Visit | Visit |
| Pricing Page | Visit | Visit |
This comparison is made by Chat Mitra team. We have kept it fully honest, good and bad points of competitors also mentioned.
Cost Structure
Chat Mitra
₹0.20 per conversation you actually send. Send 1,000 conversations = ₹200. Send 10 = ₹2.
Trengo
$25-99 fixed per month (~₹2,100-8,300) whether you send 1 message or 10,000. Plus WhatsApp charges and potential add-ons on top.
For small volume: Chat Mitra at 500 conversations/month costs roughly ₹100. Trengo costs $25 (~₹2,100). That's 21x cheaper. For high volume: At 50,000 conversations/month, Chat Mitra costs roughly ₹10,000. Trengo costs $25 (Starter) but add WhatsApp charges and add-ons. The math strongly favors Chat Mitra for most use cases.
Getting Started
Chat Mitra
Someone from the team calls you. 30 minutes guided setup. They handle Meta verification, template creation, everything.
Trengo
Basic onboarding support. You follow documentation yourself. 24-48 hours minimum setup time. Less hands-on than Chat Mitra.
If you need to launch this week: Chat Mitra wins. If you prefer self service: Trengo might be acceptable, but slower.
What It's Built For
Chat Mitra
WhatsApp-first platform with specific templates for different industries. Designed for any business type - sales, support, notifications.
Trengo
Customer support team platform. Trengo focuses on helping support teams manage conversations. Built for support-centric workflows.
Running a support team? Trengo's shared inbox and support templates make sense. Running a sales, finance, or notification business? Chat Mitra's flexibility is worth more.
When Support Matters
Chat Mitra
Template rejected? Call Chat Mitra. Fixed in 30 minutes. Integration broken? Same thing.
Trengo
Template rejected? Chat Trengo support. Wait 1 to 2 days for a response. Meanwhile, your campaigns are down.
For time-sensitive campaigns: Chat Mitra's instant support saves money. For non-urgent setups: Trengo's slower support might not matter.
Which Solution Works Best for Different Business Scenarios?
Real world scenarios showing when each platform delivers maximum value.
Trengo Enterprise: Unified Omnichannel Customer Service
Large enterprise (1,000+ employees) needing unified support across 8+ channels (WhatsApp, FB, IG, Twitter, Email, Chat, SMS, Phone).
Chat Mitra Approach
₹20,000-30,000/month WhatsApp only. Rest of channels handled separately.
Trengo Approach
Trengo: ₹100,000+/month enterprise plan. All 8 channels unified. SLA enforcement, team routing, advanced reporting.
Trengo for true enterprise omnichannel needs. Chat Mitra for WhatsApp-focused businesses.
"Sanjay, enterprise customer service director: 'We have 50+ agents managing 8 channels. Trengo's unified queue and SLA enforcement was essential. Chat Mitra is WhatsApp only. For enterprise omnichannel, Trengo is the right choice.'"
Startup Omnichannel: Instagram-First + WhatsApp Backup
D2C startup primarily on Instagram, but adding WhatsApp as support backup. Low volume, wants minimal setup.
Chat Mitra Approach
₹1,500-2,000/month for WhatsApp. ₹1,000-2,000 for Instagram inbox tool. Total ₹3,500/month.
Trengo Approach
Trengo: Minimum ₹50,000/month even for 2 channels.
Chat Mitra + separate IG tool. Startup can't afford Trengo.
"Aisha, D2C founder: 'Trengo quoted ₹60,000/month. Our total revenue was ₹200,000/month. Impossible. Used Chat Mitra for WhatsApp + free Meta IG tools. ₹2,000/month vs Trengo's ₹60,000. Trengo is for enterprises.'"
Mid-Market Retailer: 3 Channels + Team Coordination
Growing retailer with WhatsApp, Facebook Messenger, and Email support across 15-person team.
Chat Mitra Approach
₹2,500-3,500/month WhatsApp. ₹1,500-2,000 FB Messenger tool. Total ₹4,500/month.
Trengo Approach
Trengo: ₹20,000-30,000/month for mid-market plan.
Chat Mitra + specialized tools. 5-6x cheaper.
"Rohan, retailer: 'Trengo's mid-market plan was ₹25,000/month. I don't need their advanced routing, SLA, and compliance features. Used Chat Mitra + Gorgias (email). ₹5,000/month total. Trengo's for customer service centers.'"
Problems WhatsApp Business Platforms Solve
Understanding how modern platforms address common business communication challenges.
Problem
You're paying $25/month for Trengo but only need to send occasional support messages. The monthly fee feels wasteful.
Solution
Chat Mitra's pay-as-you-go model means you pay ₹20-50 at that volume, not ₹2,100
Business Impact
A small team sending 100-200 messages/month saves ₹2,000-2,080/month by switching to Chat Mitra.
Problem
Trengo's templates are all support-focused (FAQs, ticket routing) but you also do sales and marketing messaging
Solution
Chat Mitra has templates for sales, support, notifications, finance, healthcare, mentorship
Business Impact
You don't need separate tools for sales and support. One platform does both.
Problem
Your support campaign breaks during peak customer service hours and you need help immediately, but Trengo's support takes 1 to 2 days
Solution
Chat Mitra offers 24/7 support via phone, WhatsApp, email, and Zoom – response time in minutes
Business Impact
A broken support system costs customer satisfaction. Fixing it in 30 minutes vs. 1 to 2 days matters.
Problem
You need to set up WhatsApp support this week but Trengo's onboarding takes 24-48 hours with limited guidance
Solution
Chat Mitra's 30 minute guided setup lets you launch immediately
Business Impact
You start supporting customers this week instead of next week.
Problem
You're paying hidden add-on fees with Trengo for advanced features and integrations that add up
Solution
Chat Mitra's transparent ₹0.20 pricing has zero hidden costs. Everything included.
Business Impact
No surprise charges at month-end. You know exactly what you're paying.
Problem
You want expert advice on support messaging strategy and response templates for YOUR industry
Solution
Chat Mitra includes free template strategy and optimization help. Trengo doesn't offer this.
Business Impact
You get personalized advice on support messaging without hiring a consultant.
When Trengo's Enterprise Features Are Mandatory
You're managing 50+ support agents across 8 channels
At this scale, Trengo's SLA enforcement, team routing, and advanced reporting are necessary. Chat Mitra can't handle 50 agents managing 8 channels efficiently.
Understanding Trengo: What It Does Well and Where It Has Limitations
Strengths
- ✓ Trengo's shared inbox is genuinely useful for support teams. If you have multiple agents handling customer conversations, shared inbox means no message gets missed.
- ✓ Support ticket routing and escalation workflows are built in. Automatically route complex issues to senior agents or create tickets for follow-up.
- ✓ Trengo integrates well with HubSpot and Shopify. If you're already using these tools, their platform connects WhatsApp conversations to your workflows.
- ✓ Free onboarding and basic setup assistance. You get help getting started without extra costs.
- ✓ Green tick verification is supported. Adds brand trust to support conversations.
- ✓ If you're a support-centric organization, Trengo specializes in support workflows better than general-purpose platforms.
Limitations
- − $25/month minimum (~₹2,100) is expensive if you're only sending occasional support messages. For testing or small teams, this is wasteful.
- − No pay-as-you-go flexibility. You pay the same whether you send 10 messages or 10,000 per month.
- − Chat and email support with 1-2 day response times. If your support breaks during peak hours, you wait until next business day.
- − Support-focused templates and features. If you're doing sales, notifications, or finance messaging, Trengo feels too narrow.
- − Shared inbox and team features might be overkill for small teams. You're paying for features you don't use.
- − Hidden add-ons for advanced features and integrations. You think you're paying $25/month but the bill grows.
- − Basic onboarding. 24-48 hours setup vs. Chat Mitra's 30 minute hand-held setup.
Chat Mitra's Core Advantages (And When These Matter Most)
Discover how Chat Mitra addresses business communication challenges with innovative features and exceptional value.
You Pay Per Conversation, Not Per Month
Trengo charges $25/month fixed. Chat Mitra charges ₹0.20 per conversation. Send 10 messages or 100,000? Your costs match actual usage.
For 1,000 conversations/month: Trengo costs $25 (~₹2,100). Chat Mitra costs roughly ₹200. That's 10.5x cheaper.
Setup in 30 Minutes Without Support Infrastructure Complexity
You don't need to configure shared inbox, ticket routing, or escalation workflows. Chat Mitra focuses on WhatsApp messaging in 30 minutes.
Chat Mitra: Phone call. Configure templates. Done. Trengo: Setup shared inbox. Configure ticket routing. Train team. 24-48+ hours.
Industry Specific Templates, Not Just Support FAQs
Finance templates for loan offers, healthcare for appointments, mentorship for bookings, sales for lead follow-ups. Not just support responses.
Trengo has support templates. Chat Mitra has templates for 10+ industries. Better fit for businesses doing more than support.
Someone Answers the Phone in Minutes, Not 1-2 Days
Template rejected by Meta? Campaign broken? Call Chat Mitra and someone helps immediately.
Chat Mitra: 24/7 phone support. Trengo: Email/chat support. 1-2 day response.
Works for Sales, Support, Notifications - Not Just Support
Chat Mitra's flexible templates work for customer support AND sales follow-ups AND appointment reminders. Trengo is support-only.
One tool handles multiple use cases. No need for separate support and sales platforms.
Free Consulting on Strategy
Chat Mitra includes free optimization help. Trengo doesn't offer this to base-tier users.
You get expert advice on messaging strategy without paying extra.
Trengo for Enterprises. Chat Mitra for Everyone Else.
If you're managing 50+ support agents across 8 channels, Trengo's ₹50,000+/month is justified. If you're an SMB with one team managing WhatsApp, Chat Mitra is 10x cheaper and just as powerful.
Frequently Asked Questions
How do Chat Mitra and Trengo compare?
Trengo is a comprehensive team communication platform supporting multiple channels including WhatsApp, Email, Messenger, and more. Chat Mitra specializes in WhatsApp messaging with simple pricing. Choose Trengo for omnichannel team support, Chat Mitra for focused WhatsApp.
Is Trengo primarily for team collaboration?
Yes. Trengo is built for support teams managing conversations across multiple channels from a unified inbox. Chat Mitra is simpler and designed for messaging/broadcasting. Different purposes.
How do the pricing models work?
Chat Mitra: ₹0.20 per conversation. Trengo: Subscription based per-user pricing for team collaboration. Chat Mitra is cheaper for simple messaging; Trengo for team support.
What if I need a support team handling multiple channels?
Trengo. It's specifically designed for this with unified inbox, team routing, and omnichannel support (WhatsApp, Email, Messenger, etc.). Chat Mitra is WhatsApp only.
Which platform is better for a small business without a support team?
Chat Mitra. You don't need Trengo's team collaboration features. Chat Mitra's simplicity and affordability are perfect for solo/small operations.
Does Trengo handle broadcasting like Chat Mitra?
Trengo is conversation-focused, not broadcast-focused. If you need bulk messaging campaigns, Chat Mitra is better. Trengo is for individual conversation management.
What about customer support for each platform?
Chat Mitra: 24/7 phone, WhatsApp, email. Trengo: Support varies by plan. Chat Mitra's phone support is more accessible.
How quickly can each platform get me running?
Chat Mitra: 30 minutes. Trengo: Setup depends on team configuration, longer. Chat Mitra is much faster.
For a support team of 5 managing WhatsApp, Email, and Messenger, which is better?
Trengo. It's designed for exactly this scenario—multiple agents collaborating across multiple channels. Chat Mitra isn't optimized for complex team workflows.
Is Trengo worth the cost for WhatsApp only support?
Probably not. Trengo's power is omnichannel. If you only need WhatsApp, Chat Mitra is simpler and cheaper.