Meta Per-Message Billing WhatsApp Business API July 2025 Update
Meta moved from per-conversation to per-message billing on 1 July 2025. Learn how that changed your costs, and how Chat Mitra's ₹0.20 per-conversation fee sits alongside it.
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Pricing Structure for Chat Mitra Platform & Meta Conversations
Understand WhatsApp Business API costs and optimize your messaging budget for 2025.
What are WhatsApp Conversations? How are they charged in WhatsApp Business API
Understand WhatsApp conversation categories and 24-hour windows, and how Meta's per-message charges and Chat Mitra's per-conversation fee apply to them.
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WhatsApp Business API Fee
Get complete insights into current pricing, cost breakdown, and how to optimize your WhatsApp Business API expenses.
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Frequently Asked Questions
When did Meta's per-message billing take effect?
On 1 July 2025. Meta now charges for every message it delivers instead of per 24-hour conversation window. Chat Mitra's platform fee is unchanged and is still ₹0.20 per 24-hour conversation, charged once when the window opens.
How can I reduce WhatsApp Business API costs?
Optimize by sending concise messages, using templates efficiently, batching notifications, and monitoring conversation categories. Because Meta charges per delivered message, every message you avoid sending is a Meta charge you avoid; Chat Mitra's ₹0.20 is charged once per conversation either way.
Are incoming messages still free under per-message billing?
Yes, all incoming messages from customers remain free. You only pay for outgoing messages and template messages, with rates varying by destination country.
What are the different conversation categories and their rates?
There are four categories: Marketing (highest cost), Authentication, Utility, and Service (replies inside an open service window: first 1,000 a month free, then ₹0.115 each). Meta charges its category rate for every message it delivers, and rates vary by country.
