Quick Answer: WhatsApp allows promotional broadcasts since October 2021. You need user opt-in, must use approved templates for cold outreach, and should maintain a High quality rating. Each template supports up to 3 interactive buttons (CTA or Quick Reply).
Can I Send Promotional WhatsApp Broadcasts to My Audience?
Since October 2021, WhatsApp has permitted businesses to send all types of messages including Promotional and Offer Messages. This policy covers both transactional and non-transactional communications such as notifications, updates, and follow-up messages.
Our platform offers a variety of approved Template Messages designed for different industry verticals. We encourage you to explore our Sample Promotional Templates to find the one that best suits your audience's needs.
Can I Send WhatsApp Broadcast to Users Who Haven't Saved My Number?
Yes, you can broadcast messages to users even if they haven't saved your contact number. Unlike the standard WhatsApp Business App, ChatMitra allows you to send broadcasts to opt-in users, those who have granted permission to receive your messages.
This feature enables you to reach a broader audience while staying compliant with WhatsApp guidelines.
How to Take Opt-In from Users
There are several methods to obtain opt-in from your users. The most straightforward way is to include an opt-in checkbox on your landing page's lead contact form. This ensures that users are clearly providing their consent.
Method 1: Website Checkbox
Embed a checkmark or consent box in your lead form with clear language about WhatsApp communications.
Method 2: SMS Campaigns
Send SMS messages specifically designed to request opt-in for WhatsApp communications.
Method 3: Email Campaigns
Include opt-in requests in your email marketing with clear benefits of WhatsApp communication.
Method 4: In-App Prompts
For mobile apps, use native prompts to request WhatsApp communication permission.
Will My Number Get Blocked by WhatsApp?
The risk of your number being blocked is closely related to your Quality Rating. If your Quality Rating decreases due to a high volume of broadcasts or user complaints, you may receive a warning notification from your Facebook Business Manager.
If the quality continues to drop, often as a result of sending unsolicited or non-opted-in promotional messages, WhatsApp may eventually block your number. It is essential to adhere to best practices and send messages only to users who have opted in.
Warning Signs: High block rates (>2%), frequent user reports, Low quality rating status. Address these immediately to avoid restrictions.
Can I Send Broadcasts to Users Who Haven't Interacted on WhatsApp Before?
Absolutely. ChatMitra allows you to import contact data for users who have not yet engaged with your business on WhatsApp. By uploading this data, you can launch a broadcast campaign targeting new prospects. It is assumed that you have already obtained the necessary opt-in from these contacts.
Do I Need to Get WhatsApp Broadcast Messages Approved?
Only the template messages require prior approval from WhatsApp. Once your template is approved, you can reuse it for multiple broadcasts. However, if you are sending a message to an active user who has already engaged with your business within the last 24 hours, you can use regular messages that do not require approval.
Template Messages
Require WhatsApp approval. Used for cold outreach and promotional broadcasts.
Regular Messages
No approval needed. Used within 24-hour conversation windows.
Can I Send CTA Buttons and Quick Reply Buttons in Broadcast Messages?
Yes, you can include interactive elements such as CTA buttons and Quick Reply buttons within your WhatsApp Broadcast messages when using approved templates. Each template message supports:
- Up to 3 interactive buttons total, OR
- Up to 2 distinct CTA buttons
Character Limit: Both CTA and Quick Reply buttons have a 20-character limit for the button text.
In addition, you can send rich media including videos, images, documents, and audio files with both regular and template messages.
How Can I Improve My Broadcast Quality Rating?
Enhancing your Quality Rating is key to ensuring that your messages are delivered successfully. Follow these best practices:
Send Targeted Broadcasts
Only message users who have opted in and segment your audience for relevance.
Review Engagement Metrics
Regularly check open rates, click-through rates, and block rates to identify issues.
Manage Broadcast Frequency
Avoid over-messaging. Space out broadcasts and respect user preferences.
Tailor Your Messages
Personalize content based on user behavior, preferences, and past interactions.
Address Complaints Promptly
Respond to user feedback and provide easy opt-out options.
Ready to Optimize Your WhatsApp Broadcasting?
Contact our support team for expert guidance on compliant broadcasting strategies.
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