Your Customers Message at 10 PM.Who's Replying?
Not you. Not your team. Chat Mitra's auto reply handles it — keyword-triggered rules, fixed replies for every message, and timed away messages. Set it up in 2 minutes. Works 24/7.
₹999/month + ₹0.20 per conversation. Unlimited agents. 15-day free trial.
Trusted by Founders and Agencies Worldwide
Loved by 10,000+ big and small brands. World-famous and local across 21+ Countries
Sound Familiar?
Three businesses that were losing customers to slow replies.
Ramesh runs a mobile accessories shop in Surat. Between serving walk-in customers and managing stock, he checks WhatsApp maybe twice a day. By then, 6 out of 10 customers have already bought from someone who replied faster.
Auto Reply handles this while he serves in-store customers.
Neha's D2C skincare brand gets 200+ WhatsApp messages daily. Her 3-person support team spends half their day typing the same return policy, same shipping timeline, same ingredient list — 40+ times each.
Auto Reply Rules turn 40 typed responses into 40 instant auto-sends.
Dr. Patel's dental clinic closes at 7 PM. But 35% of appointment inquiries come between 8 PM and midnight — patients checking availability after work. By morning, most have booked with another clinic.
Away Message acknowledges every after-hours inquiry instantly.
Three Types. One Dashboard.
Each solves a different problem. Most businesses use all three.
Priority order: Fixed Reply overrides everything. Away Message overrides Auto Reply Rules. Rules only fire when both overrides are off or inactive.
Auto Reply Rules
Customer types a keyword → Chat Mitra sends your pre-written response. Exact match, starts with, or regex. Up to 10 keywords per rule.
Learn moreFixed Reply
One toggle. Every incoming message gets the same reply. No keywords, no conditions. Your universal catch-all.
Learn moreAway Message
Set your off-hours. Chat Mitra auto-replies during that window. Time pickers, timezone selection, midnight-spanning support.
Learn moreAuto Reply Rules
Auto Reply Rules trigger when a customer sends a specific keyword. You define the keyword, pick a match type (Exact, Starts With, or Regex), and write the response. Chat Mitra sends it instantly — no human needed.
Supports multiple messages per rule, WhatsApp templates, API webhooks, and auto-tagging. Unlimited rules.
Open Dashboard
Go to Settings > Auto Reply in your Chat Mitra dashboard. Click 'Create New Rule'.
All your auto reply rules live in one list — active, paused, searchable by keyword.
Add Keywords
Add trigger keywords (up to 10 per rule). Choose match type: Exact, Starts With, or Regex.
Exact catches 'hi' only. Starts With catches 'hi there' too. Regex lets you match patterns like order IDs.
Trigger Keywords
price Exactpricing Starts WithWrite Reply
Write your response messages. Add multiple messages in sequence — text, templates, or custom payloads.
Send a greeting first, then product info, then a CTA link — all triggered by one keyword.
Response Messages
Hi $name! Here's our pricing:
pricing_card_v2 (English)
Add Extras
Optionally add API calls (up to 2) and auto-tagging. Set a cooldown to prevent repeat triggers.
Fire a webhook to your CRM when someone says 'demo'. Auto-tag them as 'interested'. Cooldown stops spam.
API Call
POST https://your-crm.com/leadAuto-Tag
interested-leadCooldown
60sGo Live
Save the rule. It goes live instantly. Pause, edit, or delete anytime from the rules list.
Green stripe = active. Gray = paused. Toggle with one click. Test in the built-in Chat Simulator.
price ActiveReady-to-Use Auto Reply Rules
Copy the keyword and reply. Change the details for your business.
size ContainsWe have sizes S, M, L, XL, and XXL. Check our size chart here: [link]. If you're between sizes, go one size up.
menu ExactHere's today's menu: [link]. We're taking orders until 10 PM. Minimum order ₹200 for free delivery.
visit Starts WithI'd love to show you the property. Available slots this week: [slots]. Reply with your preferred time.
fees ExactCourse fee: ₹12,000 for 3 months. Includes study material + doubt clearing sessions. EMI available.
stock ContainsLet me check stock for you. Share: 1) Vehicle model 2) Year 3) Part name. I'll confirm in 5 minutes.
appointment ContainsDr. Mehta is available Mon-Sat, 9 AM to 6 PM. Book your slot here: [link]. Walk-ins also welcome.
gold rate Starts WithToday's gold rate: 22K — ₹6,850/gm, 24K — ₹7,470/gm. Rates updated daily at 10 AM. Visit us for making charges.
membership ExactMonthly: ₹1,500. Quarterly: ₹4,000. Annual: ₹12,000 (best value). All plans include trainer + access to all equipment.
package ContainsPopular packages: Goa 3N/4D from ₹8,999, Manali 4N/5D from ₹11,999. Customized trips also available. Share your dates!
delivery ExactFree delivery on orders above ₹500 within 5 km. Delivery time: 45-60 minutes. Order via [link] or send your list here.
book Starts WithAvailable slots today: 11 AM, 2 PM, 4:30 PM. Services: Haircut ₹300, Facial ₹800, Full spa ₹2,500. Reply with your choice.
warranty ContainsAll products come with manufacturer warranty. Share your invoice number and we'll check warranty status in 2 minutes.
Fixed Reply
Fixed Reply is a single toggle. Turn it on, write one message, and every incoming WhatsApp message gets that reply. No keywords. No conditions. No time windows. Just a universal response.
Best for: "We received your message" acknowledgments, maintenance windows, or holiday closures.
Open Settings
Go to Settings > Auto Reply, then click the 'Settings' button (gear icon) at the top.
Fixed Reply and Away Message share a settings page, separate from keyword rules.
Enable Fixed Reply
Under 'Fixed Reply', flip the toggle to Enabled. A text box appears.
When enabled, every single incoming message gets this reply — no keyword matching, no conditions.
Write & Save
Write your reply message in the text box. Click 'Save Settings'.
This is your catch-all. Something like 'Hi! We received your message and will reply soon.' works for most businesses.
Hi! We have received your message and will reply soon.
Reply Message *
Away Message
Away Message triggers automatically when customers message outside your business hours. You set a time window (for example 7 PM to 10 AM), pick your timezone, and write the message. Chat Mitra does the rest.
If start time is after end time, the window spans midnight automatically (19:00 to 10:00 = evening through morning).
Enable Away
On the same Settings page, scroll to 'Away Message' and flip the toggle to Enabled.
Away Message only fires during your off-hours. During business hours, your team handles chats normally.
Set Hours
Set your 'Away From' and 'Away Until' times. Pick your timezone (default: Asia/Kolkata).
Example: Away From 19:00, Until 10:00 means the away message fires from 7 PM to 10 AM. Spans midnight automatically.
e.g. "19:00" (7 PM)
e.g. "10:00" (10 AM)
Write & Save
Write your away message. Be specific about when you'll reply. Click 'Save Settings'.
'We'll reply by 10 AM tomorrow' sets a real expectation. 'We'll get back soon' means nothing.
Thanks for messaging! We're closed for the day. Our team will reply by 10 AM tomorrow.
Reply Message *
Away Message Examples by Industry
Copy, change the name and hours, done.
Thanks for messaging Sharma Electronics! We're closed for the day. Our store opens at 10 AM tomorrow. For product prices, visit our catalog: [link]
Thank you for contacting Dr. Mehta's Clinic. We're closed right now. Clinic hours: Mon-Sat, 9 AM to 6 PM. For emergencies, call: 98765-XXXXX
Hi! Priya from Sunrise Properties here. I'm away right now but I'll get back to you by 10 AM tomorrow. Browse available properties: [link]
Hey! Spice Kitchen is closed for the night. We open at 11 AM for lunch. Check tomorrow's specials on our page. See you soon!
Thanks for reaching out to Lakshmi Jewellers! We're closed for the day. Visit us tomorrow 10 AM - 8 PM. For gold rates, reply RATE. For appointments, reply BOOK.
Hi! FitZone Gym is closed right now. Our hours: Mon-Sat 6 AM to 10 PM, Sunday 7 AM to 1 PM. For membership plans, visit: [link]
Thanks for messaging Bright Academy! Our office is closed. We're available Mon-Sat, 9 AM to 7 PM. For course details and fees, visit: [link]
Hi! Wanderlust Travels is away for the day. We'll reply by 10 AM tomorrow. Browse our latest packages at [link]. For urgent bookings, call: 98765-XXXXX
Let's Do the Math
No adjectives. Just numbers.
Hiring one person to answer WhatsApp messages full-time. Salary, training, leaves, turnover.
Roughly 30% of inquiries come outside business hours. Without auto reply, those leads go to whoever responds first.
Chat Mitra Pro. All three auto reply types. Unlimited team members. Less than what you spend on chai for your team.
Chat Mitra vs Other Platforms
Side-by-side. No spin. Check their websites yourself.
Pricing as of April 2026. Check each platform's website for latest pricing.
Frequently Asked Questions
How do I set up auto reply on WhatsApp with Chat Mitra?
Log into your Chat Mitra dashboard and go to Settings, then Auto Reply. You'll see a list of your existing rules. Click 'Create New Rule' to make a keyword-triggered auto reply, or click the Settings icon to set up Fixed Reply or Away Message. The entire setup takes about 2 minutes. No coding needed — you just fill in text fields, pick options from dropdowns, and click save.
How much does WhatsApp auto reply cost?
WhatsApp auto reply is included in the Chat Mitra Pro plan at ₹999 per month. Both Starter and Pro plans charge ₹0.20 per conversation plus Meta API charges. The Pro plan adds Auto Reply Rules, Fixed Reply, Away Message, API access, and Webhooks on top of everything in the free Starter plan. There are no limits on how many rules you can create. You get a 15-day free trial to test everything before paying.
Can I set different auto replies for different customer messages?
Yes. Auto Reply Rules let you create different keyword triggers with different responses. A customer typing 'price' gets your pricing info. Someone typing 'refund' gets your return policy. You can create unlimited rules, each with its own keywords, match types (exact, starts with, or regex), and response messages. Each rule can send multiple messages in sequence — text, templates, or custom payloads.
Does auto reply work after business hours?
Yes. Away Message is specifically designed for after-hours use. You set your business hours using the 'Away From' and 'Away Until' time pickers with timezone selection (default Asia/Kolkata). Chat Mitra automatically sends your away message during those hours. Auto Reply Rules work 24/7 regardless of business hours. Fixed Reply also works around the clock when enabled.
What is the difference between Auto Reply Rules, Fixed Reply, and Away Message?
Auto Reply Rules are keyword-triggered. When a customer types a specific word like 'price' or 'demo', the matching rule fires and sends your pre-written response. You can have unlimited rules with different keywords. Fixed Reply sends the same message to every incoming message regardless of content — it is a universal catch-all. Away Message only activates during your configured off-hours (for example 7 PM to 10 AM). Priority order: Fixed Reply overrides everything, Away Message overrides Auto Reply Rules, and Rules only fire when both overrides are off.
Is Chat Mitra cheaper than Wati for auto reply?
Chat Mitra Pro costs ₹999 per month plus ₹0.20 per conversation and Meta API charges. Wati's Growth plan starts at ₹2,499 per month with approximately 20 percent markup on template messages and limits team members to 5 with extra charges for more. For auto reply specifically, Chat Mitra includes all three types (Rules, Fixed, Away) in the Pro plan, while Wati offers only basic auto-reply. Over a year, a business saves over ₹18,000 on the subscription alone by choosing Chat Mitra.
Do I need technical skills to set up auto reply?
No. The entire setup is done through a visual dashboard. You type your message, pick match type from a dropdown, toggle switches, and click save. Advanced users can optionally add API calls and regex patterns, but most businesses never need those. The interface is designed for non-technical business owners — if you can send a WhatsApp message, you can set up auto reply in Chat Mitra.
Can I use auto reply with WhatsApp Business API?
Yes. Chat Mitra's auto reply runs on the official WhatsApp Business API. Your auto replies are fully compliant with Meta's policies, your account stays safe with no risk of bans, and you get features that the regular WhatsApp Business app does not offer — like regex matching, API webhooks, and multi-message sequences. The API connection is handled entirely by Chat Mitra.
How many auto reply rules can I create?
There is no limit. Create as many rules as you need. Each rule supports up to 10 trigger keywords, multiple response messages in sequence, up to 2 API calls, and auto-tagging. You can pause, edit, or delete rules anytime. Most businesses start with 5 to 10 rules covering their most common questions and add more over time.
What is the priority order when multiple auto reply features are enabled?
Chat Mitra follows a clear priority: Fixed Reply overrides everything — if it is enabled, every message gets the fixed reply regardless of keywords or time. Away Message overrides Auto Reply Rules — if the current time falls within your away window, the away message fires instead of keyword rules. Auto Reply Rules only fire when both Fixed Reply is disabled and the current time is outside the away window. This priority is clearly shown in the dashboard.
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