Every WhatsApp problem — blocks, low ratings, restricted numbers — traces back to one thing: messaging people who didn’t ask for it. Get permission right and the rest falls into place.
What counts as a real opt-in
An opt-in is the customer clearly choosing to hear from you. It must be:
- Explicit — an action they took on purpose.
- Informed — they know what you’ll send.
- Recorded — you can show they agreed.
Someone messaging you first is the strongest opt-in of all.
Example: at checkout, a store shows ”✅ Send my order updates and occasional offers on WhatsApp.” The customer ticks it knowingly — that’s a clean opt-in.
Where to collect opt-ins
| Moment | How |
|---|---|
| Checkout | A clear tick-box |
| Booking / enquiry | Consent line on the form |
| In store | A QR code that starts a chat |
| Website | A “Message us on WhatsApp” button |
The best moment is one of high intent — just after a purchase, booking or enquiry.
Doing it right
Clear ask → state what + how often → keep a record → easy opt-out- Be specific: “order updates and occasional offers” beats a vague “marketing”.
- Separate consents for updates vs promotions where you can.
- Never buy lists. Unsolicited messages get blocked fast.
- Always offer opt-out (e.g. “Reply STOP to unsubscribe”).
Solid opt-ins feed straight into a healthy account — see maintaining WABA health and send to your list with broadcasting.
