Industries
Restaurants & Food
Take restaurant orders, table bookings and payments in one WhatsApp chat. Auto-reply to common questions and cut support costs with ChatMitra.
Real Estate
Use WhatsApp automation to capture property leads, qualify them automatically, and follow up fast. See how real estate agents close more with ChatMitra.
Travel & Tourism
Use the WhatsApp Business API to capture travel leads, send itineraries, confirm bookings, and keep travellers updated. See how agencies grow with ChatMitra.
Banking & Finance
Run secure KYC, send account alerts and payment notifications on WhatsApp. Cut support load and stay within Meta's rules with ChatMitra.
Beauty & Cosmetics
Sell your catalog, recover carts and win repeat orders on WhatsApp. Auto-reply to product questions and send launches to opted-in customers with ChatMitra.
Education
Answer admission enquiries, fee and timetable questions, and keep parents updated — all on WhatsApp. Cut admin load and costs with ChatMitra.
EduTech
Capture course leads, qualify them and onboard learners on WhatsApp. Automate replies and cut lead-qualification cost with ChatMitra's no-code chatbot.
Events & Webinars
Handle event registrations, reminders and RSVPs in one WhatsApp chat. Cut no-shows, automate FAQs and keep attendees updated with ChatMitra.
Freelancers & Consultants
Capture leads, send proposals and chase invoices in one chat. WhatsApp automation for freelancers and consultants with ChatMitra — from ₹0.20 a chat.
Health & Wellness
Book appointments, send reminders and answer client questions in one WhatsApp chat. Auto-reply to routine queries and cut support costs with ChatMitra.
Home Decor
Share your home decor catalog, take orders and send delivery updates on WhatsApp. Automate FAQs and cut support costs with ChatMitra.
IT Services
Use the WhatsApp Business API to qualify leads, run support over chat, and wire WhatsApp into your stack with webhooks. How IT companies scale with ChatMitra.
Marketing Agencies
Use WhatsApp automation to capture leads, run campaigns and manage multiple client brands from one account. How agencies scale on WhatsApp with ChatMitra.
Offline & Retail
Turn shop footfall into a WhatsApp list. Share catalogs, add a QR-to-chat at the counter and bring buyers back — with ChatMitra from ₹0.20 per chat.
Spas & Salons
Use the WhatsApp Business API to take spa and salon bookings, cut no-shows with automated reminders, and rebook regulars. How salons grow with ChatMitra.
Automotive
Use the WhatsApp Business API for automotive dealerships to qualify buyers, book test drives and send service reminders — automated, on one chat, with ChatMitra.
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Send and receive your first message

Updated June 2026 5 min read

You're connected — now let's actually send something and get a reply. A simple first run, from your first template to a live two-way chat.

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Quick facts

First message
Must be a template
After they reply
24h reply window
Where
ChatMitra inbox
Time
A few minutes

To send your first WhatsApp API message, you start a conversation with an approved template (because the customer hasn't messaged you yet). Once they reply, a 24-hour window opens and you can send any message freely. In ChatMitra you pick a template, choose a contact, send, and watch the reply land in your inbox.

In simple language: Your first message starts with a template (the icebreaker), and once they reply, you can chat normally for 24 hours.

Who should read this?

  • New users sending their very first message
  • Anyone unsure why they can't just type freely
  • Owners testing their setup

You’ve connected your number — now let’s send something real. The one rule to remember: you start with a template, and after that it’s a normal chat.

Before you start

Check you have:

  • An approved template (it’s your conversation opener).
  • A contact who opted in to hear from you.
  • Your number live in ChatMitra.

Why a template? Because the customer hasn’t messaged you yet, so WhatsApp requires a pre-approved opener to prevent spam.

Sending your first message

1. Open ChatMitra → Send / Broadcast
2. Pick an approved template
3. Choose your contact (opted-in)
4. Fill in any {{variables}}
5. Send

Example: you send “Hi {{1}}, thanks for signing up with Glow Studio! How can we help?” to a customer who opted in. It lands on their phone in seconds.

Receiving and replying

The moment they reply, a 24-hour window opens. Now you can send anything — text, images, buttons — freely, with no template:

StageWhat you can send
Before they replyApproved template only
After they reply (24h)Any message type
24h+ laterA template, to reopen

Test it on yourself first: send the template to your own number, reply, and watch the chat open in your inbox. If that works, you’re ready for real customers. Next, learn the message types you can use once the window is open.

Keep reading

Related questions people ask

Why can't I just type a message to a customer?

Because they haven't messaged you yet. To start a conversation you must use an approved template. Once they reply, you can send any message freely for 24 hours.

What is the 24-hour window?

When a customer messages you (or replies to your template), a 24-hour window opens during which you can send any message type without a template. After it closes, you start again with a template.

How do I send my first message in ChatMitra?

Pick an approved template, choose a contact who has opted in, and send. Their reply opens the conversation in your inbox.

Key takeaways

  • ✓Your first message to a new contact must be an approved template.
  • ✓Their reply opens a 24-hour window for free-form replies (the first 1,000 each month are free).
  • ✓Test on your own number before messaging customers.
  • ✓After 24 hours, a template reopens the conversation.
Published: June 2026 Last reviewed: June 2026 Reviewed by: ChatMitra WhatsApp API Team

Sources: Meta WhatsApp messaging docs

Put WhatsApp to work for your business

Start free on the Starter plan — pay just ₹0.20 per conversation, free subscription. Upgrade to Pro (₹999/month) when you need automation, or Enterprise for zero platform fees at scale.