Managing your account

You invite them from your provider's dashboard and assign a role that controls what they can see and do. Everyone replies from the same business number, so the customer sees one consistent identity regardless of who answers.

Yes — that is one of the main reasons businesses move from the free app to the API. Conversations can be assigned, transferred between agents, and tracked, all on one number.

In your provider dashboard. Because WhatsApp bills per conversation rather than per message, the figure to watch is conversation count by category — marketing conversations cost more than utility ones.

Outbound messages stop until the balance is topped up. Incoming messages still arrive, so you will not lose conversations, but templates and broadcasts will not go out. Setting up auto-recharge avoids the interruption.

Yes. Your contact list and conversation history are your data and can be exported from the dashboard. Who on your team is allowed to do that is controlled by the role you assign them.