When a customer opens a chat with a business, they glance at the profile before typing. A blank one feels like spam; a complete one feels like a real shop. Setting it up takes five minutes.
What’s in your profile
| Field | Why it matters |
|---|---|
| Display name | Your brand name in the chat header |
| Logo | Instant recognition and trust |
| Description | One line on what you do |
| Category | Helps customers and discovery |
| Hours | Sets reply expectations |
| Address, email, website | Proof you’re a real business |
Example: a salon sets the name “Glow Studio”, a logo, “Hair & skin care in Pune”, hours of 10am–8pm, and its website. A new customer sees all that and feels safe booking.
The display name and its review
Your display name is special: Meta usually reviews it. Keep it to your plain business name — no ”🔥 Best Offers” or taglines. Clean names pass quickly; decorated ones get rejected. You can still message customers while a name is under review.
Profile tips that build trust
Blank number → looks like spam
Complete profile → looks like a brand- Add a logo — it’s the single biggest trust boost.
- Set honest hours so customers don’t expect 3am replies.
- Link your website — it helps trust and verification.
- Keep the name clean to pass review the first time.
