It’s easy to drown in numbers. The truth is only a handful matter, and each one tells you a specific thing to do. Let’s keep it simple.
The metrics that actually matter
| Metric | What it tells you |
|---|---|
| Delivered | The message reached the phone |
| Read | The customer opened it |
| Replied | The customer engaged — the real win |
| Conversations | Your volume (and your bill) |
| Cost by category | Where your money goes |
Example: a store sends a Diwali offer to 1,000 people. Delivered 980, read 700, replied 60. That’s a healthy campaign — now they know which audience to repeat.
Reading the numbers
Each metric points at a different fix:
- Low delivery? Bad or inactive numbers — clean your list.
- Low read? Weak first line or wrong timing.
- Low reply? The offer or audience is off, even if reads are high.
- High cost? Check the category mix — too many marketing messages.
Acting on what you see
Measure → learn what worked → send fewer, better messages → spend lessThe goal isn’t more messages, it’s better ones. A small, well-targeted broadcast with a high reply rate beats blasting your whole list — and costs a fraction. Pair this with the pricing breakdown to connect results to rupees.
