Managing templates

Updated June 2026 5 min read

Create approval-friendly templates with buttons and variables, submit them to Meta, track their status, and reuse them across every campaign — all in one place.

All guides
On this page

Quick facts

Build with
Visual editor
Add
Variables, buttons, media
Statuses
Draft / Pending / Approved / Rejected
Reuse
In broadcasts & automations

In ChatMitra you create WhatsApp templates with a visual builder — add a header, body with {{variables}}, footer and buttons — pick a category, and submit to Meta for approval. You track each template's status (draft, pending, approved, rejected), then reuse approved templates in broadcasts and automations.

In simple language: Managing templates is like keeping a folder of pre-approved messages you can grab and personalise whenever you need to reach customers.

Who should read this?

  • Anyone sending updates, reminders or offers
  • Marketers building campaign messages
  • Teams managing many templates

For A restaurant

  • Reusable 'order out for delivery' utility template with an order-number variable
  • Weekend-offer marketing template reused every Friday

You’ve learned what templates are. This guide is the practical side: creating, tracking and reusing them inside ChatMitra.

Creating a template

ChatMitra gives you a visual builder — no code. You add:

  • A header (text or an image/video).
  • A body with {{variables}} for personalisation.
  • A footer (small print, like an opt-out line).
  • Buttons — call, visit a link, or quick replies.

Then you pick a category (utility, marketing or authentication) and submit to Meta.

Example: a restaurant builds “Hi {{1}}, your order {{2}} is out for delivery 🛵” with a “Track order” button, submits it as utility, and reuses it for every delivery.

Understanding template status

Each template shows where it stands:

StatusMeaning
DraftSaved, not yet submitted
PendingSubmitted, Meta is reviewing
ApprovedReady to use ✅
RejectedNeeds a fix and resubmit

Always check a template is Approved before building a campaign around it — sending pauses if it isn’t.

Reusing and organising templates

Create once  →  Get approved  →  Reuse in broadcasts & automations
  • Reuse approved templates instead of recreating them.
  • Name them clearly (e.g. “Order – Out for Delivery”) so the team finds them fast.
  • Start from the library. Our template library has approval-friendly examples to copy and tweak.

For the full builder with media and buttons, see the template feature.

Keep reading

Related questions people ask

How do I create a WhatsApp template in ChatMitra?

Use the visual builder: add a header, body text with {{variables}}, a footer and buttons, choose a category, then submit to Meta for approval. Track its status in your dashboard.

Why is my template still 'pending'?

Meta is reviewing it. Most approve within minutes to 48 hours. Clear content, the right category and sample values speed it up.

Can I reuse a template?

Yes. Once approved, reuse it in as many broadcasts and automations as you like, filling in the variables each time.

Key takeaways

  • Build templates visually with variables, buttons and media.
  • Submit to Meta and track draft/pending/approved/rejected status.
  • Reuse approved templates across broadcasts and automations.
  • A small reusable library saves time on every campaign.
Published: June 2026 Last reviewed: June 2026 Reviewed by: ChatMitra WhatsApp API Team

Sources: ChatMitra template management

Put WhatsApp to work for your business

Start free on the Starter plan — pay just ₹0.20 per conversation, no subscription. Upgrade to Pro (₹999/month) when you need automation, or Enterprise for zero platform fees at scale.