A good photo can close a sale that ten lines of text can’t. But media only helps if it loads fast and looks clean. Here’s how to get it right.
The media types
| Type | Use it for |
|---|---|
| Image | Products, offers, confirmations |
| Document | Invoices, brochures, catalogues (PDF) |
| Audio | Voice notes, short answers |
| Video | Demos, walkthroughs, how-tos |
Example: an online store sends a product image to a hesitant buyer, then the invoice as a PDF after they order — both inside the same chat.
Keeping files fast and clear
The golden rule on Indian mobile networks: small and clear beats big and slow.
- Compress images to a few hundred KB — they look the same on a phone.
- Keep video short (15–30 seconds) and light.
- Name documents clearly (“Invoice_1234.pdf”) so customers trust them.
Big file → slow load → customer gives up
Small file → instant → customer engagesGood uses by business
- Stores: product photos, an order invoice PDF.
- Real estate: property photos, a short walkthrough video, a brochure PDF.
- Services: a quick how-to clip, a price list document.
Pair the right media with the right message type and your chats do more selling with less typing.