WhatsApp marketing

Using WhatsApp to reach customers who opted in — offers, launches, festive campaigns, abandoned-cart nudges and win-backs — through approved templates sent as broadcasts. It is a permission channel, not a list-blasting one.

It performs well where the list is genuinely opted in and the messages are relevant, largely because WhatsApp gets opened far more reliably than email. It performs badly where a business treats it as a cheap SMS blast, and that failure mode also damages the number's quality rating.

Collect consent where interest already exists: a checkbox at checkout, a WhatsApp button on your site, a QR code in store or at an event, click-to-WhatsApp ads. Make it clear what people are signing up for, and the list will report you far less often.

An ad on Facebook or Instagram whose button opens a WhatsApp chat with your business rather than a landing page. The customer lands in a conversation instead of a form, which usually converts better and gives you an opted-in contact.

You are billed per conversation, so a campaign to 1,000 opted-in customers is roughly 1,000 marketing conversations. Segmenting the list reduces both the cost and the report rate, because fewer people receive something irrelevant to them.