Explore ChatMitra's streamlined pricing model: Meta's Fee + One Simple ChatMitra Fee. Pay per conversation, not per message.
Meta charges a fee per conversation at rates that depend on the type of conversation.
Meta Pricing Official Documentation₹0.10 per conversation. Pay per conversation, not per message. No extra charge for media messages.
When a customer messages your business first, starting a 24-hour session. All messages within this window are considered as one conversation.
When your business sends the first message to a customer, starting a new billable conversation.
Free entry point conversations are activated when a customer contacts you via a Click to WhatsApp Ad or Facebook Call-to-Action button. They last for 72 hours, allowing you to send any type of message without additional charges, as long as a customer service window is open.
Free as of November 1, 2024. Used for customer service interactions.
Free for 72 hours when customers initiate contact via ads or call-to-action buttons.
Multiple open conversations can happen simultaneously if different categories are involved.
| Market | Marketing | Utility | Authentication | Authentication-International | Service |
|---|---|---|---|---|---|
| India | ₹0.7846 | ₹0.1150 | ₹0.1150 | ₹2.3000 | n/a |
| Market | Marketing | Utility | Authentication | Authentication-International | Service |
|---|---|---|---|---|---|
| United States | $0.0101 | $0.0015 | $0.0015 | $0.0300 | n/a |
One price for all types of customer conversations.
Forget per-message pricing. Embrace predictability.
Choose INR for seamless transactions.
Live Chat Management
Free WhatsApp API Approval & Setup
Basic Chat Automation
Share Product Catalogues
Google Sheets Integration
Mobile & Web Access
Automated Ordering Bot
Free Bulk Import Product
Razorpay Payment Integration
Advanced Chat Automation
Bulk WhatsApp Notifications
Bulk Import Contacts
Priority Support
Have any questions? We've got answers!
WhatsApp Business API pricing varies based on conversation type, such as marketing, utility, authentication, and service. Each category has different rates, and businesses only pay for the conversations they have with customers.
WhatsApp API charges are calculated per conversation, which lasts up to 24 hours. The cost depends on the conversation category, and businesses are charged only when a conversation is initiated or responded to within that time frame.
WhatsApp API supports various conversation types: Marketing (requires template messages), Utility (order updates, service confirmations), Authentication (OTP and verifications), and Service (free for customer support). Each category has specific pricing based on usage.
WhatsApp Marketing conversations are typically the most expensive and require template messages for broadcasting promotions, offers, and other marketing content. The pricing varies by region and is charged per template message sent.
Yes, WhatsApp provides free 'Entry Point' conversations when a customer contacts your business via a Click to WhatsApp Ad or a Call-to-Action button. These conversations are free for the first 72 hours after initiation.
WhatsApp API pricing can vary by region, with different rates for each country. Businesses should consult the rate card for their specific region to understand the cost per conversation for different categories.