WhatsApp Business API Pricing in India 2026
Get 100 free credits to test Chat Mitra
Every new account gets 100 credits once, enough to cover Chat Mitra's fee for 100 conversations, before you recharge or buy a plan.
Choose Your Plan
Quarterly and yearly show your effective monthly rate, billed upfront. Starter is always free.
Starter
Free Forever₹0.20 per conversation + Meta API charges
100 free credits for new accounts · then recharge from ₹999
What's included
- Free WhatsApp Business API setup
- Upload & manage contacts (CSV, Excel, CRM)
- Create tags & custom attributes (up to 10 each)
- Build & submit template messages
- Live Chat Dashboard
- Broadcasting & retargeting
- Shopify & WooCommerce integrations
- Shared team inbox
- Automatic failed message retry
- Campaign scheduler
- Downloadable reports
- — Auto Reply Rules, Away & Fixed
- — AI Chatbot
- — Developer API Access & Webhooks
Pro
Growth / Accelerate
₹0.20 per conversation + Meta API charges
12,000 free ChatMitra Messaging credits / year
What's included
- Everything in Starter
- Auto Reply Rules (keyword-triggered)
- Auto Reply Away (after-hours messages)
- Auto Reply Fixed (first-response automation)
- AI Chatbot builder
- Developer API Access
- Webhooks for real-time events
- Up to 100 tags
- Up to 20 custom attributes
Enterprise
Scale Without LimitsScale Without Limits
No ChatMitra charges — Meta charges not included
What's included
- Everything in Pro
- Pay only Meta conversation charges
- No ChatMitra platform fee per conversation
- Unlimited messaging
- Dedicated account manager
- Unlimited tags
- Unlimited custom attributes
Chat Mitra is an Official WhatsApp Business API platform for Indian businesses. You pay two separate charges: Chat Mitra's flat ₹0.20 fee per 24-hour conversation, paid from prepaid credits, and Meta's own charge for template messages, which is never taken from your credits. Start on the free Starter plan, and move to Pro or Enterprise when you need automation or scale.
One pricing engine, three plans. The ₹0.20 platform fee per conversation and Meta's category-based API charges apply identically to Starter and Pro — Pro simply adds the automation subscription (Auto Reply, AI Chatbot, API Access, Webhooks) plus 1,000 free messaging credits a month. Enterprise removes the ₹0.20 platform fee entirely, so you pay only Meta's rates with unlimited messaging. Billing on Pro and Enterprise can be monthly, quarterly or yearly — pick whatever matches your cash cycle.
What you actually pay: Meta's charge, our fee
Meta's published India rate is ₹0.8600 for a marketing conversation and ₹0.1100 for utility and authentication, effective 1 July 2026. Chat Mitra adds a flat ₹0.20 platform fee, and ₹1.06 per marketing conversation, ₹0.31 for utility, ₹0.31 for authentication and ₹0.20 for a service conversation inside the open 24-hour window, where only our fee applies while you are within Meta's 1,000 free service messages a month. After the first 1,000, Meta charges ₹0.115 for each service message.
The per-conversation totals in the breakdown below are Meta's charge plus our fee. Meta's rate card states no tax treatment.
Simple, Transparent Pricing Breakdown for 2026
Meta's 2026 rates plus Chat Mitra's flat ₹0.20 platform fee. These are the actual costs you will pay.
Marketing Conversations
Promotional offers, new product announcements, sales campaigns and discount notifications. Counted as one conversation per 24-hour marketing window.
Example: "Flash sale! 50% off on all items. Limited time only. Shop now!"
Utility Conversations
Order confirmations, delivery updates, payment receipts and booking confirmations triggered by a customer action.
Example: "Your order #12345 has been confirmed. Expected delivery: Tomorrow."
Authentication Conversations
OTP verification, login confirmations, security alerts and password reset codes.
Example: "Your OTP is 123456. Valid for 10 minutes. Do not share with anyone."
Service Conversations
Customer-initiated chats and your replies inside the 24-hour service window. Meta gives the first 1,000 service messages free every month; after that, each one costs ₹0.115.
Example: "Hi! How can we help you with your order? Our team is here 24/7."
How Chat Mitra's Conversation Model Works: A conversation is a 24-hour window starting from when either party sends the first message. You can send unlimited messages to a customer within this window for just ₹0.20 platform fee. Meta then charges based on the message categories sent (marketing, utility, authentication), plus service replies beyond the first 1,000 free each month. After 24 hours pass without new messages, the next message starts a new conversation.
This model is significantly cheaper than per-message pricing used by many competitors. For example, sending 5 messages in one conversation costs ₹0.20 (plus Meta rates), while competitors might charge for each message separately.
How Do Chat Mitra Credits Work?
A Chat Mitra credit pays for one conversation: it covers Chat Mitra's ₹0.20 fee for a 24-hour conversation with one customer, whatever kind of message opens it. Credits sit in your project's prepaid balance and are spent only on Chat Mitra's fee.
- 1
Start with 100 free credits
Every new account gets 100 credits once, on the free Starter plan, so you can test real conversations before you pay anything.
- 2
Recharge when you need more
Add credits to your prepaid balance from ₹999. ₹1 buys 5 credits, so the minimum recharge gives you 4,995 credits.
- 3
Each new conversation uses one credit
Opening a 24-hour conversation with a customer uses one credit, whatever the message category. Further messages to that customer inside the same 24 hours use no more.
- 4
Keep a balance, or move to a plan
With zero credits you can't start new conversations until you recharge. Pro adds 1,000 credits every month; Enterprise doesn't use credits at all.
Credits at a glance
- One credit pays for
- Chat Mitra's fee for one 24-hour conversation
- Price
- ₹0.20 per credit (5 credits per ₹1)
- Minimum recharge
- ₹999 = 4,995 credits
- New accounts
- 100 free credits, once per account
- Expiry
- Credits don't expire
- Meta's charges
- Separate — never paid from your credits
Which Chat Mitra Plan Should You Choose?
Use Starter with prepaid credits if you are testing or message occasionally. Choose Pro (₹999/month) when you need Auto Reply, the AI Chatbot, API access or webhooks. Choose Enterprise when you send at high volume and want Chat Mitra's per-conversation fee removed.
| If you are… | Best option | Why |
|---|---|---|
| New and just testing Chat Mitra | Starter + 100 free credits | Test real conversations before you recharge or subscribe. |
| Messaging occasionally or seasonally | Starter + recharge | No monthly fee. You pay ₹0.20 per conversation only when you message. |
| Handling customer chats every day and want replies automated | Pro | Auto Reply rules, away messages and the AI Chatbot, with 1,000 credits a month included. |
| Connecting WhatsApp to your CRM, website or own software | Pro | Developer API access and webhooks start on Pro. |
| Opening more than about 8,500 conversations a month | Enterprise | No ₹0.20 fee per conversation, unlimited messaging and a dedicated account manager. |
When to choose Starter + recharge
Choose Starter when you want the Official WhatsApp Business API without a subscription. You pay ₹0.20 per conversation from credits you recharge yourself, so a quiet month costs nothing beyond what you send.
- Testing WhatsApp as a channel
- Low, irregular or seasonal volume
- Broadcasts and a shared team inbox are enough
When to choose Pro
Choose Pro when WhatsApp is a daily channel and you want replies automated or connected to your systems. Pro's 1,000 monthly credits are worth ₹200 at recharge rates, so choose Pro for the features, not to save on messaging.
- Auto Reply rules and away messages
- AI Chatbot builder
- API access and webhooks
15-day free trial, no credit card needed.
When to choose Enterprise
Choose Enterprise when volume is high enough that the ₹0.20 fee outweighs the subscription. On monthly billing, Enterprise (₹2,499) costs less than Pro once you open more than about 8,500 conversations a month.
- Everything in Pro
- Unlimited messaging, no Chat Mitra fee
- Dedicated account manager
Meta's charges for marketing, utility and authentication template messages apply on every plan, including Enterprise, and are billed separately from Chat Mitra credits. Estimate your full bill with the WhatsApp Business API pricing calculator.
Book a One-to-One Meeting With Our Product Expert
Have questions? We've got answers. Connect with our product expert for a personalized demo and discover the best WhatsApp Business setup for your business.
Book a Free Demo
The Real Cost Problem with WhatsApp Business API
Most businesses overpay for WhatsApp API services. Here are the hidden costs and problems you face.
High Monthly Subscription Costs
Traditional WhatsApp API providers charge between ₹999 to ₹5,000 monthly subscriptions regardless of usage. Small businesses and startups face fixed costs even in low-message months.
Hidden Platform Markups
Many providers add 15-35% markup on top of Meta's official WhatsApp rates. This means you pay more for the same message than direct billing would cost.
Unpredictable Billing Complexity
Different pricing structures, per-conversation vs per-message models, and unclear breakdowns make it impossible to forecast WhatsApp costs accurately.
Limited Features with High Costs
Many platforms charge high fees but offer basic features. Upgrading features requires purchasing expensive add-ons or paying for premium plans.
How Chat Mitra Solves These Problems
We built Chat Mitra specifically for Indian businesses to eliminate these challenges completely.
Start Free, Upgrade Only If You Need To
The Starter plan is free forever — broadcast, manage contacts and run a team inbox without paying a subscription. Only move to Pro (₹999/month) when you actually need Auto Reply, AI Chatbot, API Access or Webhooks. Your platform cost tracks what you use, not what you commit to.
No Platform Markup
We pass through Meta's official rates exactly as published. You pay what Meta charges, plus our small ₹0.20 platform fee. No 15-35% hidden markups.
Predictable Pricing Model
Our conversation-based pricing (24-hour window) is simpler and more predictable than per-message models. Know exactly what you will pay before you send.
Core Features Ship on Starter, Automation on Pro
The Starter plan already covers what most teams need — contact management, templates, broadcasting, team inbox, integrations and 24/7 support. Pro at ₹999/month adds the automation layer (Auto Reply, AI Chatbot, API Access, Webhooks). No pay-walled checkboxes or surprise add-on invoices in either plan.
Chat Mitra vs Competitors
5,000 conversations / month
Chat Mitra Starter: ₹1000 platform fee + Meta rates
Chat Mitra Pro: ₹1000 + ₹999 subscription + Meta rates
(Subscription only needed for Auto Reply, AI Chatbot, API & Webhooks)
Wati: $25-200/month (pay extra for chatbot)
+ Meta rates + platform markup (~15%–30%)
360Dialog: $49-299/month
+ Meta rates (Enterprise pricing)
AiSensy: $15-100+/month (pay extra for chatbot)
+ Meta rates + platform markup (~25%–30%)
Starter customers save 100% on platform subscription.
Pro customers still pay less than most Indian competitors that charge ₹2,000–₹5,000 for the same automation stack.
Calculate Your Exact Savings
Use this calculator to estimate your monthly costs with Chat Mitra compared to other providers
Calculate Your WhatsApp API Costs
See how much you'll save with Chat Mitra's transparent pricing
Chat Mitra (Starter)
₹0.20 platform fee + Meta charges · Free plan
Sign Up FreeNeed Auto-Reply, AI Chatbot & API? Add Pro for ₹999/month
AiSensy
₹1770/month + higher per Message
Monthly subscription required
Interakt
₹2948.82/month + Message charge
Quarterly billing required
Wati
₹2948.82/month + Message charge
Annual billing required
That's ₹30,333 saved annually vs the average of AiSensy, Interakt & Wati
Plus: No minimums on Starter. Add Pro at ₹999/month only when you need automation.
Everything You Need, Bundled Sensibly
The core stack — Official API, live chat, broadcasting, integrations, reports — ships free on Starter. Automation and developer features live on Pro for ₹999/month. No surprise add-on invoices for either group.
Official WhatsApp Business API
Official WhatsApp Cloud API access with Meta approval. No account ban risk. All compliance handled for you.
Live Chat Dashboard & Team Inbox
Unified team inbox for all WhatsApp conversations. Assign chats, track replies, collaborate seamlessly.
Contact Management & Import
Bulk import up to 1 lakh contacts from CSV, Excel, or CRM. Organize, segment, clean duplicates easily.
Smart Audience Segmentation
Tag and segment customers by demographics, purchase history, or behavior. Send targeted campaigns.
WhatsApp Template Manager
Create, personalize, and submit Meta-approved templates. Add images, videos, buttons, and CTAs.
WhatsApp Broadcasting
Send personalized campaigns to thousands. 98% open rate. Upload contacts, customize message, broadcast.
Campaign Scheduler & Tracking
Schedule broadcasts weeks in advance. Real-time analytics for delivery, opens, clicks, and replies.
E-Commerce Automation
Abandoned cart reminders, order confirmations, shipping updates. Boost sales with smart automation.
Shopify & WooCommerce
Direct integration with Shopify and WooCommerce. Highest abandoned cart recovery rates.
Advanced Analytics & Reports
Track delivery rates, reads, clicks, conversions. Export detailed reports. Measure true ROI.
Free WhatsApp Tools
WhatsApp QR code generator, chat link generator, and pricing calculator. All free to use.
WhatsApp Webviews
Interactive web experiences within WhatsApp. Rich media experiences without leaving the app.
Expert Support
Dedicated support team available round the clock. Expert guidance for setup, campaigns, and optimization.
Meta-Approved Templates Library
Ready-to-use templates for every industry. Healthcare, e-commerce, education, real estate, and more.
Why Chat Mitra Wins for Indian Businesses in 2026
With Meta's pricing increases in 2026, choosing the right provider matters more than ever.
The 2026 Challenge
Meta increased its marketing rates in India starting January 2026. A marketing conversation now costs roughly ₹0.86, up from ₹0.78. Any business sending marketing campaigns will see a 10–15% rise in Meta's side of the bill automatically.
Many WhatsApp API providers also add a 15–35% platform markup on top of Meta's rates, so a marketing conversation that should cost ₹0.86 lands at ₹1.00 to ₹1.15. Chat Mitra does not mark up Meta's rates — you pay Meta's published rate plus our flat ₹0.20 platform fee.
On top of that, most providers charge ₹999–₹5,000 in monthly subscriptions regardless of usage. Those fixed costs hurt businesses with variable or seasonal messaging volumes.
Chat Mitra's Advantage
Free Starter plan — no subscription needed for broadcasting and team inbox
No platform markup on Meta rates — you pay what Meta publishes
Flat ₹0.20 platform fee per conversation on Starter and Pro — and Enterprise removes it entirely
Pro bundles Auto Reply, AI Chatbot, API and Webhooks for ₹999/month
expert support included on every plan, at no extra charge
Meta's 2026 rate increase barely changes what you pay us.
Our platform fee stays at ₹0.20. Pro subscribers keep the same ₹999/month. Only Meta's published rates move.
Built for Every Indian Business
Whether you run e-commerce, healthcare, education, real estate, or any business, ChatMitra helps you connect with customers through WhatsApp.
E-Commerce & Online Stores
Send order confirmations, shipping updates, and abandoned cart reminders. Shopify and WooCommerce integrations work automatically.
- Cart recovery automation
- Order tracking updates
Healthcare & Clinics
Send appointment reminders, prescription alerts, and follow-up care messages. Keep patient communication private and compliant.
- Appointment reminders
- Prescription notifications
- Patient follow-up automation
Finance & Banking
Send payment reminders, bill notifications, and loan approvals. All messages are secure and compliant with banking standards.
- Payment reminders
- Transaction alerts
- OTP & security codes
Education & Training
Send class reminders, exam schedules, and result notifications. Keep students engaged with personalized messages.
- Class schedule reminders
- Exam notifications
- Fee payment reminders
Real Estate
Send property updates, appointment confirmations, and payment schedules. Nurture leads with timely communications.
- Property listing updates
- Site visit reminders
- Document tracking
Restaurants & Food Delivery
Send order confirmations, delivery updates, and special offers. Let customers track their food in real-time.
- Order confirmations
- Delivery tracking
- Promotional offers
Ready to move on WhatsApp?
Create your free Starter account in minutes — no credit card and no subscription to cancel. New accounts get 100 free credits to test with. If you need automation, start the 15-day Pro trial whenever you are ready.
Frequently Asked Questions
Does Chat Mitra offer free credits?
Yes. Every new Chat Mitra account gets 100 free credits, once, to test the platform before recharging or buying a plan. One credit covers Chat Mitra's fee for one 24-hour conversation, so 100 credits cover 100 conversations. The credits don't expire. Meta's own charges for template messages are separate and are not paid from credits.
What happens after my 100 free credits are used?
You recharge or move to a plan. On Starter, recharge your prepaid balance from ₹999 (4,995 credits) and keep paying ₹0.20 per conversation. Pro adds 1,000 credits every month, and Enterprise doesn't use credits. Until you do one of these, you can't start new conversations.
What is a Chat Mitra credit?
A credit pays Chat Mitra's ₹0.20 fee for one 24-hour conversation with one customer. The message category doesn't change it: every new conversation uses one credit, and further messages to that customer inside the same 24 hours use no more. ₹1 buys 5 credits, and credits don't expire.
How much does Chat Mitra cost?
Chat Mitra has three plans. Starter has no subscription: you pay ₹0.20 per conversation from prepaid credits, plus Meta's charges. Pro is ₹999 per month, adds Auto Reply, the AI Chatbot, API access and webhooks, and includes 1,000 credits a month. Enterprise is ₹2,499 per month (regularly ₹2,999), removes the ₹0.20 fee and gives unlimited messaging; you pay only Meta's charges. Pro and Enterprise can be billed monthly, quarterly or yearly.
What is the difference between Starter with recharge and Pro?
Both charge ₹0.20 per conversation and run on the same Official WhatsApp Business API. Starter has no subscription and covers broadcasting, the live chat dashboard, team inbox, Shopify and WooCommerce integrations, the campaign scheduler and reports. Pro (₹999/month) adds automation and developer features: Auto Reply rules, away and first-response messages, the AI Chatbot builder, API access and webhooks, plus 1,000 credits a month and higher tag and attribute limits.
When should I choose the Pro plan?
Choose Pro when you need automation or integration: keyword auto-replies, after-hours messages, the AI Chatbot, developer API access or webhooks. None of these are on Starter. Pro's 1,000 monthly credits are worth ₹200 at recharge rates, so choose Pro for the features rather than to save on messaging. Pro comes with a 15-day free trial and no credit card is needed.
When should I choose the Enterprise plan?
Choose Enterprise when you send at high volume. It includes everything in Pro, plus unlimited messaging, unlimited tags and custom attributes and a dedicated account manager, and it removes Chat Mitra's ₹0.20 fee per conversation. On monthly billing, Enterprise (₹2,499) costs less than Pro once you open more than about 8,500 conversations a month. Meta's charges still apply. Contact our team on WhatsApp to set it up.
Are Meta's WhatsApp charges included in Chat Mitra's prices?
No. Chat Mitra's prices cover only Chat Mitra's fee and plans. Meta charges separately for marketing, utility and authentication template messages under its own rate card, on every Chat Mitra plan including Enterprise, and those charges are never paid from your credits. See Meta's official WhatsApp pricing for current rates.
What does Meta charge for the WhatsApp Business API in India?
Meta's published India rates, effective 1 July 2026, are ₹0.8600 for marketing and ₹0.1100 for utility and authentication. Service messages are free for the first 1,000 each month, then ₹0.115 each. With Chat Mitra's ₹0.20 fee on top, a marketing conversation comes to about ₹1.06 and a utility or authentication conversation to about ₹0.31. Meta's rate card states no tax treatment.
Can I try the Pro plan before paying?
Yes. Pro comes with a 15-day free trial. You can set up Auto Reply rules, build an AI chatbot, connect the API and configure webhooks during the trial. You are not charged until the trial ends, and no credit card is needed to start.
How much does the AI Chatbot cost?
The AI Chatbot is included in the Pro plan at ₹999 per month, with no separate add-on fee. You get the chatbot builder, AI-powered responses, lead qualification flows and 24/7 automated support as part of your Pro subscription.
How does Chat Mitra compare to Wati, AiSensy and 360Dialog?
Most Indian competitors start at ₹1,500 to ₹5,000 per month and layer extra charges for chatbots, API access and integrations. Chat Mitra's Pro plan is ₹999 per month with Auto Reply, AI Chatbot, API and Webhooks bundled in. International providers like Wati ($20–$200+) and 360Dialog ($49–$299) also add platform markups on Meta rates — Chat Mitra passes Meta rates through at cost and only charges the ₹0.20 platform fee.
How is a conversation counted?
A conversation is a 24-hour window that opens the moment either you or your customer sends the first message. Inside that window you can exchange as many messages as you like and Chat Mitra charges one ₹0.20 fee, which is one credit. Meta's charges for template messages apply separately. A new conversation starts only if messaging resumes after the window closes.
Can I calculate my monthly cost before I sign up?
Yes. Use the WhatsApp Business API pricing calculator or the calculator on this page. Enter your expected marketing, utility, authentication and service volume and it estimates your monthly bill across Meta's charges and Chat Mitra's fee, adding the Pro subscription if you select it.
Where can I learn how WhatsApp pricing works in plain English?
Our WhatsApp Business API pricing guide explains the two bills — Meta's charge and Chat Mitra's flat ₹0.20 platform fee — with a real worked example. To understand why marketing, utility and authentication cost differently, read marketing vs utility vs authentication messages, or browse the full WhatsApp API Knowledge Hub.
