Chat Mitra Pricing Plans - WhatsApp API Pricing
Quarterly and yearly show your effective monthly rate, billed upfront. Starter is always free.
Starter
Free Forever₹0.20 per conversation + Meta API charges
What's included
- Free WhatsApp Business API setup
- Upload & manage contacts (CSV, Excel, CRM)
- Create tags & custom attributes (up to 10 each)
- Build & submit template messages
- Live Chat Dashboard
- Broadcasting & retargeting
- Shopify & WooCommerce integrations
- Shared team inbox
- Automatic failed message retry
- Campaign scheduler
- Downloadable reports
- — Auto Reply Rules, Away & Fixed
- — AI Chatbot
- — Developer API Access & Webhooks
Pro
Growth / Accelerate
₹0.20 per conversation + Meta API charges
12,000 free ChatMitra Messaging credits / year
What's included
- Everything in Starter
- Auto Reply Rules (keyword-triggered)
- Auto Reply Away (after-hours messages)
- Auto Reply Fixed (first-response automation)
- AI Chatbot builder
- Developer API Access
- Webhooks for real-time events
- Up to 100 tags
- Up to 20 custom attributes
Enterprise
Scale Without LimitsScale Without Limits
No ChatMitra charges — Meta charges not included
What's included
- Everything in Pro
- Pay only Meta conversation charges
- No ChatMitra platform fee per conversation
- Unlimited messaging
- Dedicated account manager
- Unlimited tags
- Unlimited custom attributes
One pricing engine, three plans. The ₹0.20 platform fee per conversation and Meta's category-based API charges apply identically to Starter and Pro — Pro simply adds the automation subscription (Auto Reply, AI Chatbot, API Access, Webhooks) plus 1,000 free messaging credits a month. Enterprise removes the ₹0.20 platform fee entirely, so you pay only Meta's rates with unlimited messaging. Billing on Pro and Enterprise can be monthly, quarterly or yearly — pick whatever matches your cash cycle.
The Real Cost Problem with WhatsApp Business API
Most businesses overpay for WhatsApp API services. Here are the hidden costs and problems you face.
High Monthly Subscription Costs
Traditional WhatsApp API providers charge between ₹999 to ₹5,000 monthly subscriptions regardless of usage. Small businesses and startups face fixed costs even in low-message months.
Hidden Platform Markups
Many providers add 15-35% markup on top of Meta's official WhatsApp rates. This means you pay more for the same message than direct billing would cost.
Unpredictable Billing Complexity
Different pricing structures, per-conversation vs per-message models, and unclear breakdowns make it impossible to forecast WhatsApp costs accurately.
Limited Features with High Costs
Many platforms charge high fees but offer basic features. Upgrading features requires purchasing expensive add-ons or paying for premium plans.
How Chat Mitra Solves These Problems
We built Chat Mitra specifically for Indian businesses to eliminate these challenges completely.
Start Free, Upgrade Only If You Need To
The Starter plan is free forever — broadcast, manage contacts and run a team inbox without paying a subscription. Only move to Pro (₹999/month) when you actually need Auto Reply, AI Chatbot, API Access or Webhooks. Your platform cost tracks what you use, not what you commit to.
No Platform Markup
We pass through Meta's official rates exactly as published. You pay what Meta charges, plus our small ₹0.20 platform fee. No 15-35% hidden markups.
Predictable Pricing Model
Our conversation-based pricing (24-hour window) is simpler and more predictable than per-message models. Know exactly what you will pay before you send.
Core Features Ship on Starter, Automation on Pro
The Starter plan already covers what most teams need — contact management, templates, broadcasting, team inbox, integrations and 24/7 support. Pro at ₹999/month adds the automation layer (Auto Reply, AI Chatbot, API Access, Webhooks). No pay-walled checkboxes or surprise add-on invoices in either plan.
Chat Mitra vs Competitors
5,000 conversations / month
Chat Mitra Starter: ₹1000 platform fee + Meta rates
Chat Mitra Pro: ₹1000 + ₹999 subscription + Meta rates
(Subscription only needed for Auto Reply, AI Chatbot, API & Webhooks)
Wati: $25-200/month (pay extra for chatbot)
+ Meta rates + platform markup (~15%–30%)
360Dialog: $49-299/month
+ Meta rates (Enterprise pricing)
AiSensy: $15-100+/month (pay extra for chatbot)
+ Meta rates + platform markup (~25%–30%)
Starter customers save 100% on platform subscription.
Pro customers still pay less than most Indian competitors that charge ₹2,000–₹5,000 for the same automation stack.
Simple, Transparent Pricing Breakdown for 2026
Meta's 2026 rates plus Chat Mitra's flat ₹0.20 platform fee. These are the actual costs you will pay.
Marketing Conversations
Promotional offers, new product announcements, sales campaigns and discount notifications. Counted as one conversation per 24-hour marketing window.
Example: "Flash sale! 50% off on all items. Limited time only. Shop now!"
Utility Conversations
Order confirmations, delivery updates, payment receipts and booking confirmations triggered by a customer action.
Example: "Your order #12345 has been confirmed. Expected delivery: Tomorrow."
Authentication Conversations
OTP verification, login confirmations, security alerts and password reset codes.
Example: "Your OTP is 123456. Valid for 10 minutes. Do not share with anyone."
Service Conversations
Customer-initiated chats and your replies inside the 24-hour service window. Free on Meta's side within the window.
Example: "Hi! How can we help you with your order? Our team is here 24/7."
How Chat Mitra's Conversation Model Works: A conversation is a 24-hour window starting from when either party sends the first message. You can send unlimited messages to a customer within this window for just ₹0.20 platform fee. Meta then charges based on the message categories sent (marketing, utility, authentication). After 24 hours pass without new messages, the next message starts a new conversation.
This model is significantly cheaper than per-message pricing used by many competitors. For example, sending 5 messages in one conversation costs ₹0.20 (plus Meta rates), while competitors might charge for each message separately.
Calculate Your Exact Savings
Use this calculator to estimate your monthly costs with Chat Mitra compared to other providers
Calculate Your WhatsApp API Costs
See how much you'll save with Chat Mitra's transparent pricing
Everything You Need, Bundled Sensibly
The core stack — Official API, live chat, broadcasting, integrations, reports — ships free on Starter. Automation and developer features live on Pro for ₹999/month. No surprise add-on invoices for either group.
Official WhatsApp Business API
Official WhatsApp Cloud API access with Meta approval. No account ban risk. All compliance handled for you.
Live Chat Dashboard & Team Inbox
Unified team inbox for all WhatsApp conversations. Assign chats, track replies, collaborate seamlessly.
Contact Management & Import
Bulk import up to 1 lakh contacts from CSV, Excel, or CRM. Organize, segment, clean duplicates easily.
Smart Audience Segmentation
Tag and segment customers by demographics, purchase history, or behavior. Send targeted campaigns.
WhatsApp Template Manager
Create, personalize, and submit Meta-approved templates. Add images, videos, buttons, and CTAs.
WhatsApp Broadcasting
Send personalized campaigns to thousands. 98% open rate. Upload contacts, customize message, broadcast.
Campaign Scheduler & Tracking
Schedule broadcasts weeks in advance. Real-time analytics for delivery, opens, clicks, and replies.
E-Commerce Automation
Abandoned cart reminders, order confirmations, shipping updates. Boost sales with smart automation.
Shopify & WooCommerce
Direct integration with Shopify and WooCommerce. Highest abandoned cart recovery rates.
Advanced Analytics & Reports
Track delivery rates, reads, clicks, conversions. Export detailed reports. Measure true ROI.
Free WhatsApp Tools
WhatsApp QR code generator, chat link generator, and pricing calculator. All free to use.
WhatsApp Webviews
Interactive web experiences within WhatsApp. Rich media experiences without leaving the app.
Expert Support
Dedicated support team available round the clock. Expert guidance for setup, campaigns, and optimization.
Meta-Approved Templates Library
Ready-to-use templates for every industry. Healthcare, e-commerce, education, real estate, and more.
Why Chat Mitra Wins for Indian Businesses in 2026
With Meta's pricing increases in 2026, choosing the right provider matters more than ever.
The 2026 Challenge
Meta increased its marketing rates in India starting January 2026. A marketing conversation now costs roughly ₹0.86, up from ₹0.78. Any business sending marketing campaigns will see a 10–15% rise in Meta's side of the bill automatically.
Many WhatsApp API providers also add a 15–35% platform markup on top of Meta's rates, so a marketing conversation that should cost ₹0.86 lands at ₹1.00 to ₹1.15. Chat Mitra does not mark up Meta's rates — you pay Meta's published rate plus our flat ₹0.20 platform fee.
On top of that, most providers charge ₹999–₹5,000 in monthly subscriptions regardless of usage. Those fixed costs hurt businesses with variable or seasonal messaging volumes.
Chat Mitra's Advantage
Free Starter plan — no subscription required for broadcasting and team inbox
No platform markup on Meta rates — you pay what Meta publishes
Flat ₹0.20 platform fee per conversation on Starter and Pro — and Enterprise removes it entirely
Pro bundles Auto Reply, AI Chatbot, API and Webhooks for ₹999/month
expert support included on every plan, at no extra charge
Meta's 2026 rate increase barely changes what you pay us.
Our platform fee stays at ₹0.20. Pro subscribers keep the same ₹999/month. Only Meta's published rates move.
Built for Every Indian Business
Whether you run e-commerce, healthcare, education, real estate, or any business, ChatMitra helps you connect with customers through WhatsApp.
E-Commerce & Online Stores
Send order confirmations, shipping updates, and abandoned cart reminders. Shopify and WooCommerce integrations work automatically.
- Cart recovery automation
- Order tracking updates
Healthcare & Clinics
Send appointment reminders, prescription alerts, and follow-up care messages. Keep patient communication private and compliant.
- Appointment reminders
- Prescription notifications
- Patient follow-up automation
Finance & Banking
Send payment reminders, bill notifications, and loan approvals. All messages are secure and compliant with banking standards.
- Payment reminders
- Transaction alerts
- OTP & security codes
Education & Training
Send class reminders, exam schedules, and result notifications. Keep students engaged with personalized messages.
- Class schedule reminders
- Exam notifications
- Fee payment reminders
Real Estate
Send property updates, appointment confirmations, and payment schedules. Nurture leads with timely communications.
- Property listing updates
- Site visit reminders
- Document tracking
Restaurants & Food Delivery
Send order confirmations, delivery updates, and special offers. Let customers track their food in real-time.
- Order confirmations
- Delivery tracking
- Promotional offers
Ready to move on WhatsApp?
Create your free Starter account in minutes — no credit card, no subscription to cancel. If you need automation, flip on the 15-day Pro trial whenever you are ready.
Frequently Asked Questions
How much does Chat Mitra actually cost?
Chat Mitra runs on three plans. The Starter plan is free — you only pay ₹0.20 per conversation plus Meta's official API charges. The Pro plan is ₹999 per month (billed monthly, quarterly or yearly), adds Auto Reply, AI Chatbot, API Access and Webhooks, and includes 1,000 free ChatMitra messaging credits each month. The Enterprise plan is ₹2,499 per month (regularly ₹2,999) and unlocks unlimited messaging with no ChatMitra platform fee — you pay only Meta's conversation charges. The ₹0.20 platform fee applies on Starter and Pro; Enterprise waives it.
What is the difference between the Starter, Pro and Enterprise plans?
Starter gives you the full Official WhatsApp Business API, broadcasting, live chat dashboard, team inbox, Shopify and WooCommerce integrations, campaign scheduler and reports — all for free. Pro adds the automation layer on top: Auto Reply Rules, Away and Fixed replies, our AI Chatbot builder, API Access, Webhooks and 1,000 free messaging credits a month. Enterprise builds on Pro with unlimited messaging, unlimited tags and attributes, a dedicated account manager, and no ChatMitra platform fee — you pay only Meta's rates. Choose Pro if your team needs automation, and Enterprise if you send at high volume and want the platform fee removed.
When should I choose the Enterprise plan?
Enterprise (₹2,499/month, regularly ₹2,999) is built for businesses sending at scale. It includes everything in Pro plus unlimited messaging, unlimited tags and custom attributes, and a dedicated account manager. The biggest difference is billing: Enterprise removes the ₹0.20 ChatMitra platform fee per conversation entirely, so you pay only Meta's official conversation charges. If your monthly conversation volume is high, the saved platform fees often outweigh the subscription. Contact our team on WhatsApp to set it up.
What is Meta's 2026 WhatsApp Business API pricing in India?
From January 2026, Meta charges roughly ₹0.86 for a marketing conversation, ₹0.11 for a utility conversation and ₹0.145 for an authentication conversation. Service messages and replies inside an open 24-hour window remain free. Chat Mitra adds a flat ₹0.20 platform fee per conversation on top of whatever Meta charges.
Can I try the Pro plan before paying?
Yes. Every Pro plan comes with a 15-day free trial. You can set up Auto Reply rules, build an AI chatbot, connect the API and configure Webhooks during the trial period. You will not be charged until the trial ends, and no credit card is needed to start the trial.
How much does the AI Chatbot cost?
The AI Chatbot is included inside the Pro plan at ₹999 per month. There is no separate add-on fee. You get the chatbot builder, AI-powered responses, lead qualification flows and 24/7 automated support as part of your Pro subscription.
How does Chat Mitra compare to Wati, AiSensy and 360Dialog?
Most Indian competitors start at ₹1,500 to ₹5,000 per month and layer extra charges for chatbots, API access and integrations. Chat Mitra's Pro plan is ₹999 per month with Auto Reply, AI Chatbot, API and Webhooks bundled in. International providers like Wati ($20–$200+) and 360Dialog ($49–$299) also add platform markups on Meta rates — Chat Mitra passes Meta rates through at cost and only charges the ₹0.20 platform fee.
How is a conversation counted?
A conversation is a 24-hour window that opens the moment either you or your customer sends the first message. Inside that window you can exchange as many messages as you like, and you pay only one ₹0.20 platform fee plus Meta's category-based charge. A new conversation starts only if messaging resumes after the window closes.
Can I calculate my monthly cost before I sign up?
Yes. Use the pricing calculator on this page. Enter your expected volume of marketing, utility, authentication and service conversations — the calculator estimates your total monthly bill across Meta charges and Chat Mitra's platform fee, and adds the ₹999 Pro subscription if you select it.